Jump, a communications agency that provides bespoke PR, marketing and creative services to technology companies across the professional video industries, has expanded its reach and secured a contract with Springtail Productions for the publicity of Six Inches of Soil, an independent documentary feature film about soil, agroecology and regenerative farming, which will premiere early next year.
Throughout the two-year production process, the small Six Inches of Soil team has given up its time to work on the film as a passion project, including Jump’s PR Strategist and Content Developer Kate Ford, who has been working as the film’s publicist since January 2022. Following two successful Crowdfunder’s in 2022 and 2023, which included Save our Wild Isles Aviva Community Fund and A Team Foundation match funding, as well as donations from several private ethical companies, individual large donors and the Lush Foundation, Springtail Productions has been able to secure a PR budget. As a result, publicity from now through the launch in January and beyond, can increase to maximise exposure. Jump is responsible for media outreach to consumer and trade press in the UK including TV, radio and podcasts as well as blog creation and social media support.
Kate Ford, PR Strategist and Content Developer, Jump says, “I have a keen interest in permaculture, which has a strong focus on working closely with nature to create and protect natural ecosystems as part of the food production process. When I saw Six Inches of Soil Producer Claire Mackenzie and Director Colin Ramsay launch the social networks for the film back in December 2021, I had a strong desire to offer my help and I’ve loved being part of our small production team ever since. Now that there’s a PR budget available, I’m excited that we can take this important project on as a Jump client and really hit the ground running. Our aim is for as many people as possible across the UK to know about the film and the vital importance of soil, agroecology and regenerative farming for the wellbeing of our planet.”
Claire Mackenzie, Producer, Six Inches of Soil adds, “Kate and I have been working together for nearly two years and have formed a great working relationship and friendship. We have a very similar mindset and focus with ideas that are aligned to get the best coverage for the film. We also work closely with our 11 NGO partners as well as many incredible growers and experts across the regenerative food and farming community that have been so helpful in helping to tell our story and support the film.”
Six Inches of Soil tells the inspiring story of British farmers standing up to the industrial food system and transforming the way they produce food – to heal the soil, benefit our health and provide for local communities.
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