Design and animation studio Laundry recently created “Being Scared,” an original animated short film for the Imaginary Friend Society, which is dedicated to teaching young cancer patients about treatment in a way that’s easy to understand. “Being Scared” is part of a series of 20 animated films commissioned by the Pediatric Brain Tumor Foundation in partnership with ad agency RPA.
In the film, an imaginary friend named Pico de Gallo teaches kids that it’s okay to be scared, especially when you’re facing something unfamiliar. “You just have to remember that you’re stronger than you think,” he says.
“We loved the script for ‘Being Scared’ because we felt it was a universal theme that everyone can relate to,” says Anthony Liu, Laundry Partner/Executive Creative Director. “RPA’s goal was to make sure the stories were approachable for kids, and this idea filtered down through our character designs. For us, watching Pico de Gallo come to life through the animation was creatively rewarding — and we’re extremely honored that we were asked to be a part of such a worthy and inspirational initiative.”
Client: Pediatric Brain Tumor Foundation
Ad Agency: RPA
Design & Animation Company: Laundry
Directors: Anthony Liu & PJ Richardson
Managing Director: James Sweigert
Executive Producer: Garrett Braren
Associate Producer: Dean Marchand
Production Coordinator: Caroline Mortimer
Designers: Nicole Choi, Min Shi, Yoojin Seol, Kun Xia & Jinzhi Du
Animation, Rigging & Lighting: Jinzhi Du, Alan Ng, Kun Xia, Patrick Moss & Anthony Lam
Editor: Justin Freedman
Music Company: Butter
Sound Design Company: Lime Studios
Artists. Misfits. Wild cards. Experts of the unexpected. We are Laundry, a Los Angeles-based design, animation and live-action studio specializing in commercials, film and digital content. We’ve got a different take on things, live for the challenge, and love the rush of pulling it all off. You’re not satisfied with the status quo and neither are we. So let’s do something about it.