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Laundry Creates “Being Scared” Animated Short For RPA’s Powerful Campaign For The Pediatric Brain Tumor Foundation


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Design and animation studio Laundry recently created “Being Scared,” an original animated short film for the Imaginary Friend Society, which is dedicated to teaching young cancer patients about treatment in a way that’s easy to understand. “Being Scared” is part of a series of 20 animated films commissioned by the Pediatric Brain Tumor Foundation in partnership with ad agency RPA.

In the film, an imaginary friend named Pico de Gallo teaches kids that it’s okay to be scared, especially when you’re facing something unfamiliar. “You just have to remember that you’re stronger than you think,” he says.

To view “Being Scared” and the other 20 films, please visit: www.imaginaryfriendsociety.com/being-scared

“We loved the script for ‘Being Scared’ because we felt it was a universal theme that everyone can relate to,” says Anthony Liu, Laundry Partner/Executive Creative Director. “RPA’s goal was to make sure the stories were approachable for kids, and this idea filtered down through our character designs. For us, watching Pico de Gallo come to life through the animation was creatively rewarding — and we’re extremely honored that we were asked to be a part of such a worthy and inspirational initiative.”

 

Client: Pediatric Brain Tumor Foundation

Ad Agency: RPA

 

Design & Animation Company: Laundry

Directors: Anthony Liu & PJ Richardson

Managing Director: James Sweigert

Executive Producer: Garrett Braren

Associate Producer: Dean Marchand

Production Coordinator: Caroline Mortimer

Designers: Nicole Choi, Min Shi, Yoojin Seol, Kun Xia & Jinzhi Du

Animation, Rigging & Lighting: Jinzhi Du, Alan Ng, Kun Xia, Patrick Moss & Anthony Lam

Editor: Justin Freedman

 

Music Company: Butter

Sound Design Company: Lime Studios

 

About Laundry:

Artists. Misfits. Wild cards. Experts of the unexpected. We are Laundry, a Los Angeles-based design, animation and live-action studio specializing in commercials, film and digital content. We’ve got a different take on things, live for the challenge, and love the rush of pulling it all off. You’re not satisfied with the status quo and neither are we. So let’s do something about it.


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