For the recent MLB All-Star Game on Fox Sports, Laundry created an energetic series of videos and graphics utilizing light writing animation and an all-star cast editorial. A :30 hero spot featuring the league’s biggest players kicked off the campaign, along with :20 player profile spot and in-game elements to tease the All-Star Game on Fox Sports, which aired on July 9th.
For Laundry, led by Creative Director Reza Rasoli, the challenge was to design a celebratory tone throughout each moment and player highlighted in the videos. Through a combination of sourcing dynamic and iconic footage, curating upbeat music, and crafting electric animated line graphics, the team was able to “light it up” for fans in a fun way that represents the spirit of this highly anticipated game.
To view: vimeo.com/345553835
Client: Fox Sports
Design & Animation Company: Laundry
Executive Creative Directors: PJ Richardson & Tony Liu
Creative Director: Reza Rasoli
Executive Producer: James Sweigert
Head of Production: Matt Primm
Senior Producer: Meredith Panicara
Production Assistants: Stephanie Alvarez & Kelly Barnhardt
Editors: Justin Freedman, Lin Wilde, Josh Sneider, Michael Leary & Graham Rich
Mix / SFX: Devin Hoffman
Designers: Chris Murray, Freda Lau, Yongmin Park, Sijia Huang & Kenny Routt
Animators: Samantha Maurer, Yongmin Park, Teppei Maki, Stephanie Simpson, Daniel Miller, Shervin Etaat & Michelleanne Grepo
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