ATLANTA— Level 77 Music, a leading independent provider of high quality production music, has inked an agreement with Red Igloo Music, Johannesburg, to act as its sub-publisher in Africa. Red Igloo will represent Level 77 Music’s catalog for licensing and sync across television, film, advertising, games and digital media. It will also collect royalties and digital revenue from all sources. The alliance is part of Level 77 Music’s plan to secure distribution for its catalog worldwide. It currently has sub-publishing relationships encompassing Europe, the United Kingdom and Australia as well as portions of Asia, the Middle East, South America and Latin America.
“Africa was a key market that we were missing until now,” says Founder and CEO Patrick Avard. “With the growth of the internet, streaming, digital advertising and other distribution channels, it is vital to have partners in markets around the globe to procure placements and collect royalties. Red Igloo is the leading producer and distributor of production music in Africa with ongoing relationships across the continent. They will be a strong advocate for our unique and rapidly growing catalog.”
The largest provider of production music in Africa, Red Igloo Music is exclusive distributer for more than 150 leading libraries, collectively representing more than a half million high quality music tracks. Spanning every format, genre and musical style, its inventory is searchable and instantly downloadable. Its clients include African-based broadcasters, advertising agencies, television production companies and film studios.
Level 77 Music has built an impressive, sub-publisher network in less than a year since launching its libray. “It’s something we have worked hard for and are very proud of,” says Avard. “I’m confident we have the right partners in all key territories.”
Level 77 Music’s global partners also include CTM Publishing BV (Europe), Boom Music (United Kingdom), Sakura Notes (Japan), Modoofind (South Korea), Miles of Music (Israel), Azul Music (Brazil), EMVN (Vietnam, Thailand), Ujoysound (China, Hong Kong, Taiwan) and Origin (Australia).
About Level 77 Music
Founded by pioneering music producer Patrick Avard, Level 77 Music brings a cutting edge approach to production music, sync licensing, original scoring and more. Its many accolades include a 2022 Mark Award for Pop Track of the Year from the Production Music Association. Avard’s music has been featured on Netflix’s Cheer, America’s Got Talent and The Ellen DeGeneres Show. The company’s music has also been featured in television projects for Fox Sports, Hulu, ESPN, ABC and others.
You can learn more about Level 77 Music and search its collection at www.level77music.com.
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