Companies to Jointly Develop Total Solutions for Virtual Production and XR Studios
LG Electronics has acquired a stake in Mo-Sys Engineering a market-leading developer of virtual production solutions and camera robotics.
The strategic seed investment and partnership will expand LG Business Solution’s capabilities in the virtual production and broadcasting technology segments, enabling LG to deliver a more comprehensive lineup of sophisticated hardware- and software-based solutions, according to Ki-mun Paik, senior vice president and head of the Information Display business unit of LG Business Solutions Company.
“This new partnership and the unique value we’ll be able to deliver to customers combines LG’s mastery of display technology with Mo-Sys’s expertise in virtual production solutions,” said Paik. “LG will continue to pursue collaboration with partners to strengthen its capabilities as a provider of B2B solutions and innovative experiences.”
Michael Geissler, CEO of Mo-Sys Engineering, said, “Having LG’s support as we continue to innovate in the field of next-generation virtual production technology will enable us to enhance our R&D efforts, drive sustainability and create more efficient production solutions.”
Formerly the exclusive province of the movie industry, virtual production studios are becoming increasingly popular with TV broadcasters, as well as corporations and educational institutions seeking to create their own content in house. Employing a wide array of advanced technologies, including large-scale LED screens, camera tracking, LED controllers and media servers, virtual production stages have brought a new dimension – and a raft of new possibilities – to the art of visual storytelling.
Renowned for its industry-leading display technology, LG has established itself in this growing segment, providing its Micro LED and LED screens for both virtual reality (VR) studios and extended reality (XR) stages.
Now, through its strategic partnership with Mo-Sys, LG will be able to offer a fuller range of solutions for virtual production and XR studios, Paik explained. As part of the agreement, the two companies will be able to seamlessly support customers who choose to combine LG’s LED displays and controllers with Mo-Sys’s XR products and systems to create a total solution for XR
These solutions will be on show at the International Broadcasting Convention (IBC) 2024 in Amsterdam, the Netherlands (Sept. 13-16). For more information, visit here.
About LG Electronics Business Solutions Company
The LG Business Solutions Company is a trusted partner offering innovative products and customized solutions for diverse industries worldwide. With a portfolio of unique offerings ranging from industry-leading OLED to LED signage, LG is a respected name among customers around the world. LG’s IT solutions include business monitors, laptops, projectors, cloud devices, medical displays, commercial robots and electric vehicle chargers, all designed to maximize work efficiency and return strong value to customers. For more on LG’s Business Solutions, visit www.LG.com/b2b.
About LG Business Solutions USA
The LG Electronics USA Business Solutions division serves commercial customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets – with cutting-edge commercial displays, robots and electric vehicle charging stations. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Business Solutions USA delivers business-to-business technology solutions tailored to the particular needs of business environments. Eleven-time ENERGY STAR® Partner of the Year LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a $60-billion-plus global force in consumer electronics, home appliances, air solutions and vehicle components. For more information, please visit www.LGSolutions.com.
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