Limecraft and OOONA Partner to Provide High Performance AI Subtitling

Mediatech innovators Limecraft and OOONA, the global provider of professional management and production tools for the media localisation industry, are pleased to announce a partnership that embeds Limecraft’s powerful Media Intelligence at the core of OOONA’s media localisation platform.

Limecraft was the first player in the industry to offer fully automated AI subtitling and has since perfected its spotting algorithm. Well-known broadcasters and streaming platforms are already making significant time and cost savings with its solution to create high-quality subtitles from transcripts with a single button press.

With content producers creating ever-increasing amounts of content and looking to extend the reach of their content, semi-automated processes have proved to be more efficient and cost effective when it comes to subtitle production. Recent measurements show that the combination of Limecraft and OOONA reduces the time required to create subtitles by as much as 80%.

“When we first started talking with OOONA, we were about to cross the threshold of 2% error rate in dialogue accuracy,” notes Maarten Verwaest, Limecraft’s co-founder. “We have since smashed that benchmark and now offer industry-leading levels of accuracy and, by association, efficiency. We are very pleased that our solution is being integrated into the OOONA toolkit and experienced by an even wider user base. Customers should not have to worry about the technical integration of individual applications. Both OOONA and Limecraft are committed to providing seamless integration in terms of performance and user experience. By taking care of technical complexity, we free up valuable time for our users to concentrate on more creative tasks.”

“We are continuously working on enhancing the automation functionalities we offer in our toolkit,” comments Alex Yoffe, OOONA Tools Product Manager. “Human language technologies are a big part of this puzzle: speech recognition, machine translation and synthetic voices too.”

“Limecraft has done a great job offering best-in-class speech recognition technologies for the subtitling use case,” adds Wayne Garb, co-founder and CEO at OOONA. “We are committed to improving customer experience through partnerships like these and are very happy to add Limecraft to the third-party technologies we make available to our users.”

Limecraft offers a fresh approach to your video workspace. Loved by award-winning creators and trusted by the industry’s largest content producers, Limecraft’s cloud-based services enable content creators to store, manage and share everything from the first rushes to thousands of masters, easily and securely. We help you keep track of locally-stored assets and use AI transcription and image recognition to index content and automate repetitive work, letting you focus on creative story editing. Limecraft Workspaces can be easily customised for specific formats like scripted TV, documentary and non-scripted entertainment, getting you up and running in minutes. Delivery logic helps bridge the gap between content producers and broadcasters/streamers by handling file transfer, traffic management reporting, metadata, version control and communication between all stakeholders.

OOONA.Net Ltd ( is a globally recognised provider of professional management and production software catering to subtitling, voiceover, dubbing and captioning tasks. With state-of-the-art tools and modular pay-as-you-go pricing, OOONA empowers users to tailor solutions to their specific requirements. The company is trusted by leading media localisers, broadcasters and a vast user base spanning over 160 countries. OOONA complements its offering with EDU, a platform dedicated to training in media localisation, and The POOOL, an online directory for industry professionals.

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