The latest research from Tata Comms Media reveals that an astounding 98% of enterprises now incorporate live video streaming for key events, such as major corporate announcements, product launches, customer conferences, investor calls, or employee town halls. The Rise and Rise of Video and Live Streaming in the Enterprise report underscores the universal importance of live video, with every company that streams events (100%) acknowledging its importance to their communications strategies – including 45% who deem it ‘critical’.
Tata Comms Media commissioned Sapio Research to survey 300 major enterprises based in the United States and United Kingdom across a broad range of sectors, including finance, technology manufacturing, healthcare, and retail. Thesurvey shows that an overwhelming majority say live streaming empowers them to more effectively communicate with employees (96%), customers (83%), and investors (76%).
Looking ahead, 92% of enterprises expect live video to become increasingly vital for customer engagement, market expansion, and future growth. Other crucial advantages cited by the respondents, include the ability to reach all stakeholders concurrently, removing geographic limitations for live events and announcements, and ensuring compliance with regulatory requirements for simultaneous disclosure across markets.
The research also reveals that 87% of respondents prefer joining high-quality live streams of critical corporate events rather than attending in person. This preference is driven by the convenience and accessibility of livestreaming, with 83% indicating that often they only have time to participate in events via live stream.
“Modern enterprises are turning to live video streaming to foster real-time audience engagement, enabling immediate interaction with customers, employees, and investors,” says Dhaval Ponda, Vice President and Global Media Head at Tata Communications. “Our survey underlines that live video streaming now plays a pivotal role in enterprise communication strategies, offering diverse applications and significant advantages. Its immediacy and versatility ensure that it will become even more integral to enterprise efforts to meet communications and business objectives moving forward.”
The Rise and Rise of Video and Live Streaming in the Enterprise will be published later this month. In advance of the full report being available, Tata Comms Media is sharing a series of media alerts spotlighting key trends the report identifies.
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