NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
The Customer Marketing team is tasked to efficiently leverage and integrate UPHE’s headquarter and field resources in the development of our “go to market” strategies with our customers.
We are a collaborative partner with our Sales, Brand, Strategic Planning, Finance, Creative and Retail Operations teams. We provide customer, channel, and category insights to the organization and ensure that brand strategies, category strategies and promotions for new release, catalog & TV are developed, communicated, and executed with a customer focus.
We also partner with Sales to package our strategies into effective selling stories and ensure that promotions and title information are consistently communicated, and easy to execute.
Market share, Net Sales vs Goal, Trade Spend Effectiveness/ROI and how well our key Customers integrate UPHE strategies into their own go-to-market approach are key measures of success.
Job DutiesServes as the expert for all major retailer’s department resets including managing multiple timelines, title placement and pricing, and all sku level detail
Manages the pricing lifecycle, including financial analysis, for all skus in the UPHE library
Works with field based Customer Marketing Managers and Sales reps to develop Customer and Channel specific programs
Understands key drivers of our customers’ catalog business and ensures that we have the product or promotional plans in place to secure our fair share of these opportunities
Works with field based Customer Team Marketing Managers to fully understand key Customer promotion goals, strategies and operating policies and capabilities
Conducts weekly program status meetings with Brand Marketing, field based Customer Marketing Managers and Sales reps
Works with field based Customer Marketing Managers to compile all retail marketing redemption and incremental cost information for use in Post Event Analysis
Works with outside vendors to design premiums, as necessary, and creates and manages within established budgets and timelines
Attends Marketing Meetings and Creative Reviews (when needed); forwards all relevant information to balance of Marketing and Sales organizations
Ensures all Creative Work Orders are completed as required
Provides all needed information and runs all Customer Team’s Quarterly Planning meetings
Works with cross-functional teams to develop and manage all Temporary Price Reduction events to drive category traffic and to determine re-price activity to extend the product lifecycle and ensure that we maintain our fair share of space at retail, including the largest Catalog promotion – Black Friday
Works with Retail Operations and Catalog Brand Marketing to manage excess inventory levels through promotional activity or liquidation
Works with Category Managers, Finance and Strategic Planning to validate ideas and develop program proposals, including the creation and review of Customer Team’s ROI documents.
Oversees the development, maintenance and communication of required Sales collateral (i.e., Fact Sheets, Inventory Request Form information, etc.)
Obtains Field Sales and Customer feedback for product planning and development, ensuring proper financial analysis and approvals are provided in a timely manner
Has oversight responsibility for Competitive Activity recording and reporting, as well as all UPHE Retail Promotional Activity tracking
Responsible for training, development and all personnel management requirements for one Assistant Manager
Qualifications/Requirements5 years consumer packaged goods, retail planning or video industry experience
Bachelors degree required
High degree of computer proficiency and proven knowledge of Excel, PowerPoint and Word
Additional Job RequirementsInterested candidates must submit a resume/CV online to be considered
Must be willing to submit to a background investigation
Must have unrestricted work authorization to work in the United States
Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
Desired CharacteristicsBalanced Mix of Strong Qualitative and Quantitative Analytical Capability
Excellent project management skills with a proven ability to successfully manage multiple projects simultaneously
Creativity & Innovation
Strong Consultative Selling Skills
Profound level of attention to detail is imperative
Excellent written, verbal and presentation skills