University of Oregon Reality Lab (OR Lab)

The University of Oregon’s Immersive Media Research & Education Lab Immersive media represents a spectrum of emerging storytelling platforms: augmented reality (AR), mixed reality (MR), and virtual reality (VR). Together, these extended reality (XR) platforms enable communicators to create interactive experiences where audiences participate rather than observe. The Oregon Reality (OR) Lab is a multidisciplinary teaching and research space where we approach these technologies as powerful communication tools and equip students with the skills to strategically and ethically leverage immersive storytelling for positive social impact. Based at the University of Oregon’s Portland campus , the lab supports courses, development, and research focused on human-centered immersive communication. Students learn to create immersive storytelling projects, from interactive 3D environments and 360-degree videos to branded AR and VR applications, while studying how these platforms help inform,…