Upland Software

Upland Audience Engagement is a suite of solutions built specifically to help media companies grow, understand, and monetize their audiences. Powered by Upland Second Street and Upland Adestra , the Audience Engagement solution enables broadcasters, publishers, and digital media brands to turn audience interaction into measurable revenue. Upland Second Street helps media teams capture high‑value first‑party data through contests, giveaways, newsletters, surveys, and interactive experiences that drive participation and sponsorship opportunities. Upland Adestra activates that data with powerful email and messaging capabilities, allowing teams to deliver timely, relevant communications that increase engagement, loyalty, and lifetime audience value. Together, these solutions support the full audience engagement lifecycle—from acquisition and activation to retention and monetization—across digital, email, social, and on‑air channels. Built for scale and ease of use, Upland Audience…