Marty Shindler, CEO, The Shindler Perspective, Inc., Los Angeles shared tips with Pamela Kliebrink Thompson of Broadcast Beat.
Pamela: What advice do you have for someone who has never been to NAB before?
Marty: Plan ahead. The show can be overwhelming even for those of us who have been attending for many years. I for one attended for the first time in 1993 and have been there most years since that time. There are many great panels and seminars, some from NAB directly and some from affiliated organizations. I had the honor to moderate a NAB Super Session panel in 2012 with several Wall St. Analysts as we looked to the future of content production and distribution. Last year, 2013, I moderated a panel at the Second Screen Sunday Conference. Consider attending some panels and/or seminars depending on the time available and your budget. It also depends on where you are coming from. If you are in a city such as New York, Los Angeles or other cities where there are many other conferences and seminars throughout the year, then it might be smart to just take in the show via the exhibit hall. If you are not in a city where there are a lot of seminars and conferences and you do not get to other cities very often for them, select the 2 or 3 that are the most relevant to your business today and more importantly how you see your business in the next 3 to 5 years. No matter what, you must spend time in the exhibits halls as that is where there is a lot going on, but they can also be very overwhelming. You will not be able to walk through every aisle in each of the halls, so determine in advance what aspects of broadcast technology interests you and go there first. Prioritize the show floor or you will end up not getting what you want or need out of the show.
Pamela: What is the most significant trend in your opinion, impacting the industry this year?
Marty: The most prevalent trends that I expect to see and I am looking forward to at NAB in 2014 relate to UHD/4K at all points on the production and distribution pipeline. It is not a foregone conclusion that UHD will take hold, but there are many, many signs of it occurring and significant sums have been spent in developing the technology at all points on the value chain. At the end of the day, so to speak, a lot rests with the consumer and whether they will purchase UHD TVs and whether TV broadcasters will adopt the technology. This will be discussed throughout the conference, certainly in the exhibit halls and in the various seminars and conferences. TV production is beginning to shoot their series, specials, etc. in 4K partly as a means of future proofing their product. With 4K image acquisition available with a range of equipment and techniques along the pipeline, feature films have been adopting the technology also.. Other trends that I am following include the proliferation of the multi channel universe as a basis for content of all kinds, anytime and anywhere meeting the demands of a wide swath of demographics; the importance of managing big data and connectivity, from wired to wireless as it relates to the internet and the cloud. There will also be a few companies showing 8K products, as there were at the CES a few months ago. While it is very, very early for 8K, I will watch the presentations of and talk to those vendors as a means of continuing to be knowledgeable on the topic.
Pamela: Why do you attend the NAB Show?
Marty: I attend each year primarily to see product demos, get the latest information from the many companies that are part of our consulting ecosystem and perhaps most importantly, see people that I might not see otherwise. Even though we are very communicative during the year, especially with our periodic consulting newsletters, posts on many social network sites, and even email and phone communications with our personal network, walking through the halls at NAB invariably means that we will just see people we know. While this is great for seeing people from many parts of the US, given the size of Los Angeles, we still manage to see people that are effectively neighbors, but who we just do not see in person very often due to our respective busy schedules.
Pamela: What have you learned at the NAB Show that has helped you?
Marty: While I invariably learn something new and useful every year, it was particularly important in the early years when I was new to the operations side of the industry and wanted to soak up a lot of what was presented. It was especially important at that time since the industry was at the early stages of converting from analog to digital. I attempted to learn about not only what industry segment(s) were especially important to our current work, but the many adjacent points on the pipeline, both vertical and horizontal. As a result, through the years we have worked in many, many aspects of the industry and as a direct result, we know the businesses and where they fit strategically within the overall industry from multiple points of view, including the wide range of target markets & customers, vendors and competitors.
Pamela: Where is the best place to meet people at NAB?
Marty: The exhibit hall and after parties and events. Wear your badge when at a related event so that people can recognize that you are an attendee.
Pamela: What else would you want readers of Broadcast Beat to know about you or your company?
Marty: We are a consulting team with a background that consists of a Big 4 (Coopers of PriceWaterhouseCoopers), top 5 business school (Sloan at MIT) and hands on experience at 20th Century Fox, MGM, Lucasfilm’s Industrial Light & Magic, Kodak’s Cinesite and Bank of America. Our attendance at the NAB Show is vital in our gaining and maintaining an understanding of the many technologies in which our clients and prospective clients are involved or may get involved. We are thus able to provide clients with a forward thinking perspective and a first-hand sense of the direction in which the industry segments are heading and the challenges and rewards that lie ahead. I am often sought as a panelist or a moderator at many industry conferences and events which have included a list of senior executives from many high profile organizations. These have involved numerous topics relevant to our work. Visit our website to learn more and to sign up for our periodic consulting newsletter. Follow me on Twitter (@MartyShindler), LinkedIn, Facebook and Google+. I may be contacted directly at [email protected]
Pamela Kleibrink Thompson is a recruiter, hiring strategist, and career coach and speaks often on career issues at conferences and colleges. You can reach her for recruiting or personalized career coaching at [email protected]. Read more about Pamela here.
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