Massive unveils video merchandising platform at BroadcastAsia 2017

Debuting to Asia-Pacific at BroadcastAsia 2017, Massive Interactive will showcase a one-of-a-kind video merchandising platform that offers broadcasters, telcos and studios the ability to package, present and monetize their video assets in real-time across any device.

As a first-time exhibitor in the TV Everywhere Zone (Booth 4B3-05), Massive will demonstrate how its advanced merchandising and real-time audience segmentation technology allows operators to make dramatic shifts in how they optimize their video applications in order to increase engagement levels and reduce customer churn. New functionality empowers operators to use their video applications as a way to increase revenue by instantly responding to the latest trends or developments, connecting viewers with the right content at the right time and across any device to achieve their business goals.

Advanced segmentation tagging for audience targeting alongside intuitive VOD and linear presentation management provides video service operators with the flexibility to instantly tailor, control and deliver their content through superior user experiences. Additional new features include enhanced lists to generate new collections from a video catalogue based on cast or crew, release date, keywords, expiry and more, and live channel/EPG presentation management.

“With the Asia-Pacific region expected to have up to 158 million subscription video-on-demand (SvoD) users by 2021, internal schedulers and editors at broadcasters, content owners and operators are facing the enormous task of creating and managing more compelling customer experiences than ever before,” said Dominic De Lorenzo, VP of Product at Massive. “Our platform, Massive AXIS, offers the technical sophistication necessary to arm them with a productized solution offering everything they need today, and an ongoing roadmap for the future. We look forward to unveiling this platform in the region.”

Massive will showcase a selection of high-profile customer video services during BroadcastAsia, including BritBox US by the BBC and ITV, Sony Movie Channel from Sony Pictures Television, and CraveTV from Bell Media.

Based in London with offices in Sydney, New York and Prague, Massive has over 20 years of experience operating in highly complex environments across global markets and cultures with customers such as AT&T, BBC, CSB Interactive, SKY, YouView, Foxtel, Perform Group, Deutsche Telekom, Pearl TV, Telestra, Quebecor, Freeview and many more. The company is also responsible for the inflight entertainment experience for Emirates, Qantas and Singapore Airlines, who are three of the current top five ‘World’s Best Inflight Entertainment’ Skytrax award winners.

We take integrated communications from conception to delivery, enabling clients to drive sales, increase brand presence, build reputation, gain investment, attract talent and boost profitability.
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