Masstech to Unveil Major MAM and Workflow Advances at NAB Show

New hosting and storage options bring the power of the company’s solutions to the Cloud, while expanded automations and integrations streamline customers’ operations

March 8, 2017 — TORONTO, Ontario: Masstech is heading to the 2017 NAB Show with its widest array of media management innovations and enhancements in years. Exhibiting in booth SU3202, the company will showcase how media organizations can seamlessly integrate the Cloud into their operations, maximize their content’s value, and move media files more easily between production, distribution and archive processes.

Masstech_MAM_User_Interface_v8-1For media businesses looking to minimize on-premises equipment, all Masstech media asset management, workflow and archive solutions can now be hosted in the Cloud. Customers can choose to deploy the MassStore technology platform or individual components in public or private clouds, or locally on 100% virtualized or physical systems. This flexibility allows companies to adopt the Cloud at their own pace, starting with the particular workflows where it can best benefit their operations.

Cloud-hosted Masstech solutions integrate seamlessly with customers’ existing environments without adding complexity, shielding users from the underlying details. Masstech‘s new CloudFlex technology enables hybrid workflows for tasks such as transcoding, processing media primarily on-premises and ‘bursting’ into the Cloud dynamically for additional computing capacity as varying workloads require.

Masstech is similarly expanding its comprehensive storage technology support to the Cloud, including integration with Amazon S3 and services such as Dell EMC Elastic Cloud Storage (ECS) that are compatible with the industry-standard S3 API.

“The Cloud offers attractive collaboration, scalability and sustainability benefits, and the declining costs of cloud hosting and storage enable both established and startup media organizations to take advantage of those opportunities,” said Mike Palmer, Vice President of Business Strategy at Masstech. “We’re excited to now offer the option for customers to manage, process and archive their content in the Cloud.”

Automated Metadata Creation and Expanded Integrations
Two new enhancements automate the creation of rich metadata for MAM and newsroom users, making stored content easier to find and sort without the expense, inconsistency and time-consuming effort of manual metadata entry. New speech-to-text capabilities convert dialogue within media clips to indexed text, enabling automated tagging and categorization of the assets.

Masstech MAM solutions already include rich support for unstructured metadata, enabling free-form documents such as production scripts to be associated with media assets and fully searched. New functionality intelligently identifies core concepts within these unstructured attachments, automatically creating structured metadata that users can leverage to find, sort and group content in new ways.

Users of Avid production solutions gain a wealth of new efficiencies and abilities. MediaCentral|UX integration provides access to all of Masstech‘s rich MAM functionality within the MediaCentral framework, while a completely re-engineered transfer engine delivers the fastest transfer speeds of any archive solution for moving content into and out of the Avid Interplay platform: three to four times faster than earlier approaches. MassStore can also now extract and store metadata such as markers from Avid assets.
Masstech_NRCS_Plugin_v8_in_AP_ENPSIntegration in news environments is likewise enhanced, with an updated, HTML5-based plug-in for popular third-party newsroom computer systems that brings the elegant interface, advanced searching and embedded video manipulation capabilities of Masstech‘s latest MAM solution to NRCS users. Meanwhile, deep interoperability with the SAM News Solution from Snell Advanced Media empowers SAM users with the ability to efficiently and automatically archive, restore and share content between sites.

The 2017 NAB Show will take place April 24-27 in Las Vegas. To book a meeting with Masstech at the event, please visit For more information about Masstech, please visit

About MasstechMasstech provides innovative software solutions and proven expertise that media organizations trust to manage their valuable digital media content and related information throughout its lifecycle. Committed to exceeding expectations, Masstech delivers superior user experiences, unmatched ROI and efficient workflows that enable our customers to maximize operational performance and realize the full value of their content. Masstech is headquartered in Toronto, Canada with international offices serving a marquee customer base that spans the globe. For more information, visit

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