MBC Group ensures an excellent video experience for its SHAHID end-users with YOUBORA Analytics

MBC Group, has selected NPAW’s YOUBORA Analytics optimization platform to boost audience engagement and quality of experience.

BARCELONA, Spain –May 30, 2016– NICE PEOPLE AT WORK (NPAW), the technology leader in business intelligence and analytics for the online video industry is announcing an agreement with MBC Group (Middle East Broadcasting Center), the largest and leading private media company in the Middle East and North Africa (MENA), to provide real-time actionable data that allows MBC’s SHAHID – The #1 Arab Premium VOD Service in the World – to deliver optimal premium video streaming experience to their audience.

SHAHID VOD service offers the most popular and innovative entertainment for a wide Arab audience worldwide on various devices. By analyzing key metrics and KPI’s from YOUBORA Analytics, MBC is able to take proactive actions to continuously improve their services across all screens, leading to increased audience engagement and viewership growth.

With YOUBORA Analytics MBC’s SHAHID will be able to monitor critical audience, quality and user behavior metrics on streaming Video. YOUBORA also allows for the multi-level filtering of different parameters to easily pinpoint key information. The data provided through YOUBORA can also be used to compare various digital audiences and quality KPIs to analyze and decide on how to improve the overall delivery performance of SHAHID.

“We are proud to strengthen our leadership position in the Middle East and North Africa with the addition of MBC Group, to our growing list of key customers”, said Ferran Gutiérrez, CEO at NPAW. “We know the high expectations MBC’s SHAHID viewers demand, but we also know that MBC has accomplished those expectations by delivering an experience with high standards. For this reason, we are committed not only to keep those standards, but to exceed them by enhancing critical aspects of their video service, quality of experience and audience engagement.”

Fadel Zahreddine, MBC’s Group Director of Brand Management & Digital said, “YOUBORA will allow us to act faster upon our SHAHID user experience enhancements coping with our region’s infrastructure challenges particularly with the variety of broadband connectivity levels which directly impacts any video streaming experience”.

While Adriaan Bloem – Senior Manager Online Platforms, added “Using YOUBORA we are able to better analyze and monitor our SHAHID VOD service. It improves our users’ experience by leveraging important aspects of our video streaming, audience engagement, and quality of experience.”

Currently MBC Group includes 20 TV channels and is rapidly growing and expanding. As the region’s first free-to-air private satellite TV, MBC has remained as leader and pioneer for about two decades and has become a global multimedia powerhouse that continues to innovate throughout the Middle East and North Africa.


About NPAW:

NPAW is a big data and business intelligence company serving the online media industry. Using real-time data we help our customers to deliver excellent video experiences. Our platform leads the industry in technologies integrated and devices supported, enabling our customers to make smart business decisions using in-depth and complete data. The company is privately held with VC backing, and was founded in 2008 with offices in Europe and the U.S.

Please visit for further information.

 About MBC Group:

MBC Group (Middle East Broadcasting Center) is the largest and leading private media company in the Middle East & North Africa region. For the past 25 years, MBC Group was able to enrich people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, back in 1991, and as the 1st private free-to-air Arab satellite TV channel, MBC Group moved its headquarters to Dubai Media City, United Arab Emirates, where it remains.

Today, MBC Group includes 20 TV channels: MBC1 (general family entertainment); MBC2 and MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC Action (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC Variety (Western films and general entertainment with uninterrupted broadcasting); Al Arabiya News Channel (the 24-hour Arabic language news channel); Al Hadath (an extension of Al Arabiya News Channel with a specific focus on real events in the Arab world and beyond); Wanasah (24-hour Arabic music channel); MBC DRAMA (24/7 Arabic drama); MBC MASR (general family entertainment geared towards the Egyptian family); MBC MASR 2 (providing the Egyptian audience with superior quality entertainment);  MBC + Drama (a joint paid-for channel between MBC and OSN); MBC Bollywood (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); and most recently four sports channels, MBC PRO SPORTS (geared towards the “Saudi Football Premier League” fans in the Kingdom); and MBC USA (the channel is present on “Dish Network” in the US, and targets Arab audiences aboard; the channel is dedicated to offer and broadcast a wide range of content from the prominent MBC channels including movies, series and global formats).

In July 2011, seven channels within MBC Group began to broadcast in HD across the MENA Region: MBC1 HD, MBC2 HD, MBC4 HD, MBC Action HD, MBC Drama HD, MBC Max HD and Al Arabiya HD. In 2013, MBC3 HD joined the collection of HD channels followed by MBC Variety HD in 2014.

MBC Group also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music); as well as O3 Productions, a premium content drama production company. Furthermore, MBC Group includes online platforms:,, (the first free VOD and catch-up portal in the Arab world) and, and among others.



Media Contact

Diana Navas, NPAW

+34 931 22 21 11

[email protected]

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