Brussels, Belgium — October 7, 2025 — Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, published a new whitepaper, “Increasing the Effectiveness of Strategic Planning,” authored by Gijsbert Voorneveld, Management Consultant specialized in Change Management, Supply Chain Management and Rights & Metadata Management. This paper outlines a modern approach to strategic content planning, highlighting how incorporating a real-time, data-driven layer can better anticipate audience demand and enhance ROI across linear, FAST, and on-demand platforms.
“Creativity sets the direction; intelligence keeps it on course. By turning audience signals into a real-time planning loop, strategic content planning anticipates demand, closes gaps, and makes every commissioning decision smarter,” said Gabriel Mandelbaum, VP Content Strategy & Management, Mediagenix.
Traditional planning cycles, centered around annual plans with quarterly tweaks, do not keep pace with the weekly shifts in audience behavior. The lack of real‑time performance data creates costly blind spots and under‑utilised assets. With supply–demand imbalances shaping commissioning choices, the paper makes the case for a strategic content planning approach that anticipates demand, raises effective catalog size (ECS), right-sizes inventory to true audience needs, and aligns creative and commercial teams around a single source of truth.
What’s inside the whitepaper:
- How to leverage strategic content planning to manage your two primary value drivers: churn and content cost.
- Why ECS matters, and how strategic planning can help you right-size your catalog to optimise discovery and consumption, lowering overall content cost.
- Scenarios illustrating how a 1-percentage-point reduction in churn can deliver a ~20% revenue uplift, and how increasing ECS from 0.30 to 0.35 can reduce content spend by approximately 20%.
- Better viewer experience: increase engagement while reducing time spent searching, keeping audiences within your service.
Get the resources
“Increasing the Effectiveness of Strategic Planning” is the latest installment in the Mediagenix Content Strategy Whitepaper Series. The series also includes “Engagement & Conversion Hacking: Reimagining the Content Lifecycle Around Personalization,” which introduces the Self-Optimizing Content Monetization Flywheel approach to content strategy, as well as “Beyond the Bottlenecks: Streamlining Strategic Planning,” a Lean Six Sigma approach to improve the efficiency of the Strategic Planning process.
- Download “Increasing the Effectiveness of Strategic Planning”
- Download “Engagement & Conversion Hacking: Reimagining the Content Lifecycle Around Personalization”
- Download “Beyond the Bottlenecks: Streamlining Strategic Planning”
ABOUT MEDIAGENIX
Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.
MEDIA CONTACT
Melissa Harding
Grithaus Agency
(e): melissa@grithaus.agency
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