Share

MGX Studio deploys Brompton Technology LED video processing for Istanbul Financial Center launch with Formula 1 and Autonomy

Earlier this year, award-winning Istanbul production company, Autonomy, partnered with MGX Studio, Turkey’s first virtual production facility, and Formula 1, to deliver an immersive commercial project for the country’s financial hub and official sponsors of last year’s Formula 1 Turkish Grand Prix, Istanbul Financial Center (IFC). The project was filmed at MGX Studio, with Brompton Technology Tessera processing delivering optimum colour management for the LED wall.

From extreme close-ups of the F1 vehicle and the driver, to the revving engine sounds as the car navigates through the streets of Istanbul, and images of IFC reflected on the driver’s helmet, MGX Studio’s virtual production facility offered a wealth of creative possibilities to the Autonomy team.

“Achieving optimum colour profiles and creating realistic reflections and natural background lighting were key challenges for this exciting project, and exactly why Autonomy decided to partner with us,” says Mete Mümtaz, Virtual Production Operations Coordinator at MGX. “The F1 vehicle was positioned on the stage in front of the LED screen, and we were able to map the reflections on the driver’s helmet and the vehicle’s reflective surfaces precisely as we and the client wanted them to be. The on screen colour adjustment (OSCA) provided by Brompton’s Tessera software was key for what we were trying to achieve.” 

The setup comprised an LED wall with a stage radius of 16 metres, made up from Unilumin Upad III LED panels supplied by MGX Studio’s LED distributor, Ledeca, driven by three Tessera SX40 4K LED processors and five Tessera XD data distribution units. The project used the concept of hybrid technology, utilising both Unreal Engine and video mapping techniques in real time. The entire system was powered by the disguise Extended Reality (xR) workflow.

“MGX Studio was built using a next-generation LED stage, with industry-leading Brompton Technology processing, advanced camera tracking solutions, in-camera VFX, plus a host of pre- and post-production tools, allowing directors and filmmakers to create enriched interactive environments,” explains MGX’s R&D Manager, Halit Gülmez.

“With a dynamic set like the one we created for IFC, things can change rapidly in terms of light and colour, and the colour of the content on the LED screen and its interaction with the camera are very important,” adds Ali KOÇ, Virtual Production Engineer at MGX. “By using top-of-the-range Tessera processing we could implement changes quickly and seamlessly.”

Tessera’s ChromaTune feature helped the team create a comfortable and reliable colour-management workflow. ChromaTune uses 14-way colour correction, allowing MGX Studio to choose the desired colour gamut as well as adjust primary, secondary, and tertiary colours in the video without affecting any other colour parameters. “For this project, we did not have to shoot using exceptionally high frame rates,” adds Mümtaz, “but we knew that if we had needed to, we could have used Tessera’s HFR+ technology, as well as take full advantage of the ShutterSync® feature.”

According to MGX CTO and Studio Manager, Fatih Eke, in major projects like the commercial production for IFC, every piece of hardware and software involved is critical. 

“It is absolutely paramount that our equipment is reliable and that it can be easily controlled, so we don’t encounter any ‘show-stopper’ situations during production,” concludes Eke. “That’s why we work with technology partners such as Brompton Technology, Disguise, Unilumin, Epic Games, Ledeca and Mo-Sys. We know their products are 100% reliable and will always deliver exactly what we want.”

ABOUT BROMPTON TECHNOLOGY

Brompton Technology is an award-winning specialist manufacturer of video processing products for the film, TV, broadcast, and live events industries. Its Tessera system is the market-leading processing solution for LED video walls, used on everything from huge global world tours to pioneering virtual production and virtual studios.

Established in 2011, Brompton Technology is based in West London and is a spin-off from Carallon, a serial innovator in the entertainment technology space. Brompton is at the forefront of technology within the LED video sector, recently launching Dynamic Calibration, a revolutionary approach to LED panel calibration to achieve previously unattainable levels of panel performance. Product and feature designs come from years of industry and engineering experience, with a team dedicated to providing robust, reliable, exceptional service to its partners and end users. Brompton Technology is a globally known and respected brand within the LED video industry, winning a Queen’s Award for Enterprise: International Trade 2020, and featured as one of the top 100 private technology companies in The Sunday Times Tech Track league table for the last three years running.

More information can be found at www.bromptontech.com.

Since 1997, we’ve been building communications plans with creative and technology companies who are the best at what they do in production and next-generation entertainment.
Raz Public Relations
Broadcast Beat - Production Industry Resource