Molotov, the 17+ million users leading OTT provider in France, has today announced the renewal of their contract with Ad Insertion Platform (AIP), the innovative provider of SSAI technology, enabling Server-Side-Ad-Insertion (SSAI) into their AVoD service MANGO.
AIP’s patented DAIConnect platform solves the technical complexities of delivering addressable dynamic advertising for streamed television, taking care of all the ad delivery protocols (like DASH and HLS formats), managing the Ad breaks and compliance across a complete range of connected devices, while guaranteeing the best possible user experience. AIP inserts ten’s of millions of advertisements per month, enabling Molotov to generate new revenue streams across their complete portfolio of VoD content.
“Our relationship with Molotov is based on innovative collaboration to manage their monetization challenges. We deeply value their continued trust in our platform and our team to support them in delivering Server-Side-Ad-Insertion solutions.” said Laurent Potesta, CEO, Ad Insertion Platform. “We’ll continue to improve our platform and possibilities with server-side ad insertion, and we look forward to continuing our successful partnership with Molotov for the long term.”
“Our viewers expect a high-qualitative viewing experience”, said Eric Renard, Chief Technology Officer at Molotov. “AIP’s platform allows ad breaks to be replaced in a way that is smooth and frame-accurate. They are definitely a key technology partner and have helped us efficiently to maximize our advertising capabilities and provide to viewers a great user experience.”
Molotov is a streaming platform that is revolutionizing access to television and content, available on all screens and connected devices (TechCrunch). Molotov offers an unprecedented experience combining, in a single interface, linear and non-linear programs from nearly 200 publishers and television channels. Founded by JeanDavid Blanc (tech veteran also founder of AlloCiné) and Pierre Lescure (co-founder of Canal+), Molotov is part of fuboTV, the world’s leading sports-first live TV streaming platform, since December 2021. Selected in the French Tech 120 government index, among the 10 Top LinkedIn Start-ups 2020, and awarded four times “Best application of the year ” by users of the App Store (Apple), Google Play (Android) and by AppAnnie, Molotov has, after 5 years of existence, more than 17 million users, thus becoming the French leader in the distribution of streaming programs.
About Ad Insertion Platform
Ad Insertion Platform Sàrl delivers for more than 14 years the technology and services to enable monetization in the streaming and broadcasting industry. We are your independent partner for dynamic ad insertion into live nor video-on-demand content, while improving your advertising profitability. Our patented platform facilitates the communication between the different head-end technical equipment and the Adtech stack and can be integrated within any existing ecosystem or infrastructure. Our wide range of broadcast and OTT services work seamlessly together to create and simplify the monetizing capabilities of content with optimized ad pods and adapted workflows to deliver an exceptional, targeted user experience on virtually any player or connected device. www.adinsertplatform.com
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