@AssimilateInc – MyASSIMILATE Cloud-Enabled Workflow Smashes the Barriers of Location and Proximity for Dailies and Post-Production Artists

Collaborate in a Cloud-Enabled Workflow with Advantages of Local Pipeline


Santa Clara, CA – March 18, 2014 ASSIMILATE, the industry’s leading provider of DI and dailies digital workflow tools, announced today MyASSIMIILATE, a robust set of tools that when combined with the new SCRATCH and SCRATCH Lab v8, enables a powerful cloud-enabled workflow that retains all the advantages of a local pipeline. MyASSIMILATE’s tools include Project Repository, SCRATCH Web, Remote, and Galleries.

“Cloud-based workflows are absolutely the future of making feature films, television shows and commercials”, said Steve Bannerman, VP of Marketing at ASSIMILATE. “But the Cloud needs to offer real services – not just a place to store media. MyASSIMILATE enables a completely new level of collaboration by smashing the barriers of location and proximity. Today’s production and post-production environments demand a flexible, mobile workforce, and artists need to respond to that flexibility by contributing to projects without constantly up-ending their lives and families. Using MyASSIMILATE, artists can now fully collaborate on any SCRATCH or SCRATCH Lab project, in real-time, or offline, using any of the features of the application – regardless of where they happen to be.”

Powerful Cloud-Enabled Workflow Tools

Project Repository: Any number of SCRATCH and Lab users can now easily “divide and conquer” a project – each working on a portion in their own time and from their own location. Artists continue to work on their own local copy of a SCRATCH or Lab project as they always have. But now, each artist can share and synchronize their changes via MyASSIMILATE’s cloud-based central storage. The Project Repository securely stores the project data only and maintains a detailed log of each change. And artists get all the speed and interactivity of a local workflow because an Internet connection is only required during the synchronization process.

SCRATCH Web: Now artists can review their SCRATCH or Lab projects with clients remotely via the cloud – and clients don’t even need to have SCRATCH on their end. SCRATCH Web is a web-based version of the SCRATCH CONstruct®, allowing artists to publish parts of their projects from within MyASSIMILATE. This cloud CONstruct is then accessible from any web-enabled device, such as a laptop, tablet, or phone. Through SCRATCH Web, users can review all the media and metadata of a SCRATCH project in a secure and controlled environment. They can even enter comments that can easily be synchronized back into an artist’s local copy of the project.

Remote: Remote allows two or more SCRATCH or Lab artists to collaborate in a real-time remote creative session. Remote enables any activity your application supports- from color grading to editing and even compositing. Plan a session with your director for a dailies review; add a freelance artist to a session to set or fix a look; or tap an expert compositor to fix a VFX shot. There are no limitations to the number of participants other than your available Internet bandwidth, and the per-user bandwidth requirements for Remote are very modest. Remote makes it as easy as making a Skype call.

Galleries: Now it’s easy for your entire SCRATCH or Lab environment to follow you anywhere you go. Artists can store their local looks, user settings and panel mappings with their MyASSIMILATE cloud account and synchronize them when they log into any SCRATCH or Lab v8 system. This makes personal set-up easily available from anywhere, at any time. Sharing and using looks and composites with other SCRATCH users take just a few clicks.

My Assimilate Pricing and Availability

Available immediately, MyASSIMILATE is FREE to all SCRATCH and SCRATCH Lab customers, including those who rent licenses for as short as one day. A new MyASSIMILATE account will automatically be set up for all new SCRATCH and Lab customers at the time of purchase. For information on how to access MyASSIMILATE, visit

SCRATCH Digital Workflow Tools

ASSIMILATE’s SCRATCH, a “post house in a box” – from dailies, to conform, color grading, compositing, through to finishing – and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry’s most comprehensive toolset for digital cinema and episodic television 2D and 3D productions. Both products support multiple formats, including ARRI RAW, Sony F5/55/65, Phantom, and Canon C300/C500, as well as enhanced support for RED cameras including the new EPIC DRAGON at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline – and play back in real-time. All versions of SCRATCH and Lab software, running on OS X version 10.7.5 or higher and Windows 7/8, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, visit


ASSIMILATE is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and OS X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs, on-set professionals and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for conform, versioning, color grading, playback, compositing and finishing for nearly all popular digital workflows, including, RED, ARRI, Sony F65 and F55, Canon 5D, Phantom, GoPro and many more. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE is a privately held company, with headquarters in Santa Clara, California, USA, and markets its products worldwide via a global reseller network. To learn more, visit



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