See what the future holds for cinema at this year’s NAB 2017 Show when the Society for Motion Picture and Television Engineers (SMPTE) presents a two day conference entitled; The Future of Cinema: The Intersection of Technology, Art, & Commerce in Cinema. The conference has been scheduled for April 22 and 23 at the NAB show in Las Vegas. The conference will feature two full days of expert presentations delving into how technical innovation, artistic intent, and evolving consumption and business models will interact to shape the future of cinema.
For more than a century, the people of the Society of Motion Pictures and Television Engineers (SMPTE) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, the Society has received an Oscar and multiple Emmy Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code and the ubiquitous SMPTE Color Bars are just two examples of the Society’s notable work. As it enters its second century, the Society is shaping the next generation of standards and providing education for the industry to ensure inter-operability as the industry evolves further into IT- and IP-based workflows. SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to the Society’s standards development and educational initiatives.
Richard Welsh, Vice President for Education at the SMPTE, said of the conference that, “In the 21st century, cinema is evolving faster than at any time in its history. With consumers seeking content via many distribution outlets, creators are working vigorously to maintain artistic intent in an ever-changing landscape. The Future of Cinema Conference will explore the burning questions, with thought-provoking sessions and speakers, as we examine the future of movie-making and SMPTE‘s next century.”
On day one of the conference, sessions will address topics including the use of the SMPTE Digital Cinema Package (SMPTE-DCP) for distribution in a time of technical and creative innovation; the role of cloud technology in global distribution; the latest in cinema projection and displays, and how the industry is adapting to these advances; real-world implementations of Interoperable Master Format (IMF); the evolution and current status of immersive audio technologies and standards; and threats to content security and how to protect against them.
Cynthia Slavins, the conference’s chair and also from Pixar Animation said that, “The diversity of topics and perspectives showcased in this year’s conference sessions is remarkable. From cutting-edge technology and creative techniques to questions about visual arts and the consumer experience, we’ve got it all.”
The second day of the conference will extend the conversation on content creation, as well as consumption and the consumer. It will tackle the impact of light field imaging on content production and feature a panel on high-dynamic-range (HDR). Sessions also will discuss topics such as consumers’ changing relationship to the movies; the significance of artistic intent to the consumer; the advance in augmented, virtual, and mixed reality (AR, VR, and MR) experiences; and new styles of narrative and performance as showcased in select Sundance Film Festival entries.
BROADCAST BEAT is the Official Producer of NAB Show LIVE for the 2017 NAB Show in Las Vegas. In 2016, our broadcast had 1.3 million viewers! For the most in-depth coverage of the show as well as insightful and exclusive interviews… Be sure to tune in at broadcastbeat.com
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