Share

NAB, COLTAM Ask Nielsen for More Accurate Local TV Measurement

The National Association of Broadcasters (NAB), with the support of the Committee on Local Television Audience Measurement (COLTAM), passed an important resolution regarding Nielsen’s local television measurement methods. The resolution passed with unanimous support during the February 5th NAB Board of Directors regularly-scheduled winter board meeting in Washington, D.C. The resolution reads as follows:

Broadcast Beat - Production Industry Resource