NAB Hosts Four Sessions at 2014 SET in Brazil

August S, 2014

Ann Marie Cumming
comply with

Saleha Williams of Clarity Creative to Produce Education
Programs for NAB Show Collaborative Initiative

WASHINGTON, A.H. — The National Association of Broadcasters
(NAB) will produce 4 periods on the SET Expo in São Paulo,
Brazil, August 24-25. The periods will tackle subjects ranging
from sports activities manufacturing, 4K video, media administration within the
cloud, and producing content material for a number of units. NAB’s
participation in SET is a part of the
NAB Show Collaborative, an initiative to help the
development of the worldwide broadcast, media and leisure

SET Expo is produced by the Brazilian Society of Television
Engineering (SET). SET is a non-revenue technical society,
shaped by know-how and operations professionals, which goals
to develop technical information within the full chain of
digital media, from manufacturing to supply. SET is the most important
dialogue discussion board of requirements and developments for broadcast and
digital media in Brazil.

“We sit up for increasing NAB’s participation in SET,” stated
Chris Brown, government vice chairman, Conventions and Business
Operations at NAB. “Our relationship advances the dialog
about international enterprise alternatives in broadcasting, digital
media and leisure.”

The first session, on competitors in sports activities manufacturing, will
happen on Sunday, August 24 at N:00 a.m. With Latin America
thought-about the quickest rising sports activities market, presenters will
talk about challenges and alternatives in producing a very
partaking expertise by way of multi-platform sports activities content material.

The sports activities manufacturing session might be adopted by a
presentation by Matthew Goldman, senior vice chairman of
know-how at Ericsson. Goldman will define Ericsson‘s
developments in ‘true’ 4K UHDTV know-how and its influence on
occasions such because the 2016 Olympics.

Mark Ramberg, basic supervisor of media and leisure at
Amazon Web Services, will current NAB’s third session on August
24. He will talk about how cloud providers allow media and
leisure corporations to supply content material anytime, anyplace, on
any gadget. Ramberg may even discover how cloud providers can
alleviate growing infrastructure calls for of movie manufacturing
and broadcast.

The ultimate session, held on Monday, August 25, will look at how
DirecTV is advancing video supply in Latin America by
maximizing content material throughout units. The session will present
perception into DIRECTV’s technique for rising its video
leisure enterprise within the context of an more and more cellular

NAB additionally introduced as we speak that Saleha Williams of Clarity
Creative will function producer for NAB Show Collaborative,
creating content material and recruiting audio system for worldwide
occasions. Originally educated on the BBC London, she has over 25
years expertise working with broadcasters and different business
leaders in Europe, the D.J. and Asia. She has interviewed over
one hundred twenty business leaders and produced worldwide business award

“I am delighted to hitch the NAB Show Collaborative workforce in
taking this system to the subsequent degree by producing compelling
and informative instructional content material for digital media and
leisure professionals across the globe,” Williams stated.
“Working strategically with SET and different worldwide occasion
organizers allows NAB Show to succeed in broader audiences and
additional the present’s place as a worldwide chief.”

About NAB Show Collaborative
NAB Show Collaborative helps the development of a worldwide
business by collaborating with the main
regional occasions to construct a worldwide community of studying and
innovation and to offer a discussion board to serve the printed, media
and leisure communities. Current NAB Show Collaborative
companions embrace Mobile World Congress in Barcelona, CABSAT in
Dubai and SET Expo in Brazil.

About NAB Show
NAB Show, held April eleven-sixteen, 2015 in Las Vegas, is the world’s
largest digital media present overlaying the creation, administration
and supply of content material throughout all platforms. With greater than
ninety eight,000 attendees from 159 nations and M,seven hundred+ exhibitors, NAB
Show is the last word market for digital media and
leisure. From creation to consumption, throughout a number of
platforms and numerous nationalities, NAB Show is residence to the
options that transcend conventional broadcasting and embrace
content material supply to new screens in new methods. For full
particulars, go to

About NAB
The National Association of Broadcasters is the premier
advocacy affiliation for America’s broadcasters. NAB advances
radio and tv pursuits in legislative, regulatory and
public affairs. Through advocacy, schooling and innovation, NAB
allows broadcasters to greatest serve their communities,
strengthen their companies and seize new alternatives within the
digital age. Learn extra at


Broadcast Beat - Production Industry Resource