The 2015 NAB Show isn’t always about the latest gadget or doohickey; true, that’s a big part of the magic, but it’s not the entire picture. The 2015 NAB Show is about the latest thing in media – whether it’s a cool machine, a clever piece of software, or maybe something less tangible like a new trend, or piece of legislation. The 2015 NAB Show is about new ideas, new knowledge, and sometimes it’s about lunch. Say What?
What I mean, of course, is the NAB Signature Luncheons and also the informative Signature Sessions, there are three luncheons – each luncheon touches upon a differing aspect of media. Monday’s fare is the ‘Television Luncheon’ – in addition to a tasty meal, this session is a celebration of television and its place in media. Shonda Rhimes (The mind behind “Grey’s Anatomy” and “Scandal”) will gain her place in the NAB Broadcasting Hall of Fame. Two additional awards (the Television Chairman’s Award, and the Spirit of Broadcasting Award) will also be presented. Tuesday’s lunch is the ‘Radio Luncheon,’ where ten NAB Crystal Radio Awards will be presented. The
keynote speaker will be Marilu Henner (remember her from the TV series ‘Taxi?’) The Signature Luncheons are wrapped-up on Wednesday with the ‘Technology Luncheon’ – this delightful meal is served-up with the presentation of the NAB Engineering Achievement Awards, Service to Broadcast Engineering Award, The Technology Innovation Award, and finally The NAB Best Paper Award (which began in 2010) will also be given out. A new award that began this year will also be made: The Digital Leadership Award! The Keynote speaker for this event will be the founder of McAfee Associates: John McAfee.
If you prefer your seminars with less food and ceremony and more knowledge, the 2015 NAB Show has got you covered, as well. There are two additional categories for Signature Sessions, General and Super. There are three general Signature Sessions: 2015 NAB Show Opening, ‘More of What You Crave: The World of The Walking Dead,’ and the FCC keynote. All the general sessions start at 9:00 AM. Monday is The 2015 NAB Show Opening – a 75 minute affair, which includes a keynote speech by noted industry leader and the presentation of a Distinguished Service Award, along with NAB President & CEO Sen. Gordon Smith’s state of the industry address. A key topic is net neutrality. Tuesday’s
session on ‘The Walking Dead’ is a treat for horror-drama fans, as well as those that just want to see what makes a hit show tick. The session features the originator and series producer Robert Kirkman, AMC president Charlie Collier, and Steven Yeun, a star of the show. The session is moderated by Michael Schneider (TV Guide Magazine’s executive editor). The panel will share insight about participating in a hit show, as well as a discussion about the show’s continuing evolution. Wednesday morning features the last of the general Signature Sessions with a keynote address by the FCC Chairman Tom Wheeler. Take this opportunity to have your industry-related suggestions or insights heard by the pinnacle of FCC leadership.
The Signature Super sessions are sure to have something for every taste (except lunch…) with eleven different topics to choose from. Be careful, though, as each class is only taught once. There are (almost) 4 classes a day – Monday, Tuesday, and Wednesday. Monday is 1 class shy of this; aside from the once daily general, and lunch Signature Sessions, Monday has three classes to consider: the first is ‘Constant Cravings – Using OTT to Win the Next Generation of Viewers’ in this session, the attendees learn about the restructuring of old paradigms to help media adjust to such previously unforeseen trends and realities in the internet today. Media must adapt to ‘Over The Top’ content and learn to monetize and add value where they may. The main trends examined will be OTT and Alternative Content Platforms, and Sessions on Demand. Monday’s second super session will be the Avid presentation: ‘A Conversation with Morgan Spurlock’ The award winning director, producer, and writer Morgan Spurlock will be available, if you have anything to say to him this would be the time to do it. The class that rounds out Monday’s Super Sessions is ‘Social Media and the
Business of Live Television’ – best practices to match the current trends will be examined. Methods to secure both a larger audience and to insure the ideal forms of advertising for this medium will be examined. A panel of Industry experts: Bruce Gersh (Executive Vice President & Head of Digital, Strategy and Branded Entertainment, ITV Studios America), Perkins Miller (Chief Digital Officer National Football League), and David Wertheimer (President, Digital Fox Broadcasting Company), will be moderated by Josh Dickey (Entertainment Editor, Mashable).
The Signature Super sessions for Tuesday and Wednesday present attendees with a cavalcade of engaging subjects. Tuesday sessions include the subjects: ‘Television’s Transition to an All-IP Future – Why it’s a Big Deal,’ ‘Cisco Presents: From Capture to Consumer: How New Content Dynamics are Affecting Broadcast Infrastructures,’ ‘Hollywood Preview: The Next Generation f Consumer Experiances is NOW,’ and every upper-exec’s favorite: ‘Producing and Monetizing Content on a Global Scale.’ Wednesday’s sessions include: ‘Broadband and the Internet of Things: Realities and Myths,’ ‘Ericsson Presents: TV 2020 in the Networked Society,’ ‘Protecting our Assets: Cybersecurity and the Media,’ and ‘Achieving Advertising Agility.’
With such a broad array of media driven subject matter to choose from, there’s sure to be something for every would-be student, ranging from the merely curious all the way to top management. The 2015 NAB Show has the knowledge you need to maximize your studio’s potential. If you need a break from all the condensed knowledge delivered by the NAB Signature Sessions, take a few hours to decompress and check out the thousands of cutting edge products and innovations available to take your broadcasting potential to the next level.
For the latest 2015 NAB Show news-and-information, stay tuned to Broadcast Beat Magazine! Broadcast Beat is an official 2015 NAB Show Media Partner. Visit our NAB Show Booth #SL15217.
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