The 2020 NAB Show is coming up and Netinsight’s exhibit is sure to be a treat for the 90,000 broadcast industry professionals attending. Tata Communications will launch a 100G media backbone to meet the growing bandwidth demands of the industry. The backbone, delivered in collaboration with Net Insight will enable broadcasters, sports organizations, OTT companies, and eSports businesses to offer their audiences worldwide more immersive viewing and gaming experiences and transform how they operate through full remote production.
The new backbone will help accelerate industry adoption of ultra-high definition (UHD) 4K video, which requires 12Gbps of bandwidth when uncompressed four times more than HD video. With 100G, broadcasters and eSports companies, for example, are able to offer viewers and gamers the ultra-immersive 4K viewing experiences they crave without having to worry about running out of bandwidth.
Tata Communications’ 100G backbone will also help overcome the technical complexities of eSports, with each event involving multiple cameras, cutaways, real-time reactions, commentary, and intensive editing. As the global audience of eSports is expected to reach 645 million by 2022, the bandwidth boost of 100G will bring eSports fans worldwide seamless and highly engaging gaming experiences.
At major sports events, the new infrastructure will have the capacity to support up to 50 raw video feeds and the delivery of unilateral, localized feeds by different rightsholders for their regions. The combination of the 100G backbone and workflows on Tata Communications’ media ecosystem will help more and more broadcasters and rightsholders switch to full remote production to bring live events to audiences across the globe, boosting efficiencies and generating cost savings. The 100G capacity lowers the barriers for global sports organizations to move from satellite-based content distribution to fibre across entire continents too. The new backbone, being built using Net Insight’s next-generation WAN transport platform Nimbra 1060, will underpin Tata Communications’ global end-to-end managed Video Connect network.
“We’re proud to launch this game-changing 100G backbone, and excited about the new opportunities that the powerful combination of Tata Communications and Net Insight’s capabilities offer to broadcasters, sports organizations, OTT players and eSports businesses,” said Dhaval Ponda, Associate Vice President, Media and Entertainment, Tata Communications.
“Viewers, sports fans and gamers increasingly expect immersive, high-quality content – delivered live from the other side of the world or on demand – on a range of different media platforms. This 100G backbone and our managed video services will help our customers innovate with agility and become more competitive.” Net Insight’s Nimbra 1060 is a new terabit WAN transport platform that enables the delivery of IP-based media services across global media networks without the complex traffic engineering typically associated with high-quality media transport. Designed for all-IP services and all-IP networks, it guarantees quality for the most demanding live media events while providing agility through automated real-time provisioning.
“The fact that Tata Communications is delivering its new global 100G backbone using the Nimbra platform is yet another testament to the scalable and innovative nature of our technology,” said Ulrik Rohne, Vice President, Media Networks, Net Insight. “The merger of media and IT is putting increased pressure on cost-efficiency and workflow automation in media networks. The Nimbra platform is designed to meet these new demands and offer unparalleled flexibility and excel in the highest quality of service and lowest total cost of ownership.”
About Net Insight
Net Insight is a global leader in media networks and resource optimization. With more than 20 years’ experience, Net Insight is a trusted and important partner and a leading force in the media tech industry in creating a better media experience.
Net Insight is powering the evolving media business in a connected world where technology enables seamless meetings between producers, distributors, and consumers of content – regardless of geographical location, technical resources or distribution network. With its deep market knowledge and insight, genuine customer focus and world-leading innovative technology, Net Insight makes it easier to create and deliver better content in a more reliable and effective way. Net Insight is driven by the idea that everything can always be done smarter, for both its customers and their customers.
About Tata Communications
Tata Communications is a leading global digital infrastructure provider that powers today’s fast-growing digital economy.
The company’s customers represent 300 of the Fortune 500 whose digital transformation journeys are enabled by its portfolio of integrated, globally managed services that deliver local customer experiences. Through its network, cloud, mobility, Internet of Things (IoT), collaboration and security services, Tata Communications carries around 30% of the world’s internet routes and connects businesses to 60% of the world’s cloud giants and 4 out of 5 mobile subscribers. The company’s capabilities are underpinned by its global network, which is the world’s largest wholly-owned subsea fibre backbone and a Tier-1 IP network.
Tata Communications is listed on the Bombay Stock Exchange and the National Stock Exchange of India, and it serves customers in more than 200 countries and territories worldwide through its technology capabilities and partnerships.