Netflix trainer TheyDoe Academy embraces SubtitleNEXT

SubtitleNEXT provides unrivaled support of right-to-left languages

For immediate release – 27 April 2021, Egypt  PBT EU is delighted to announce that cinematic subtitling and translation specialists TheyDoe Academy have received SubtitleNEXT Academy Partner certification.

Established since 2019, TheyDoe Academy provides dedicated subtitling training for the likes of Netflix and many other organisations across the Middle East and internationally.

In addition, SubtitleNEXT is proven to provide the best right-to-left languages (RTL) support, firmly upheld by TheyDoe Academy that claims no other industry-leading subtitling applications come close.  In right-to-left languages (RTL), translation starts from the right of the page and continues to the left, proceeding from top to bottom for new lines which include Arabic, Hebrew, Pashto, Persian, Urdu, and Sindhi.

SubtitleNEXT is a fast and powerful versatile tool that allows for both regular subtitling, closed captioning/SDH, semi-live subtitling and live subtitling with a highly customizable interface. The system enables users to connect to any live source such as broadcast feeds, webinars, Zoom, AV desks and live streams.  The translated subtitles are delivered to screen, laptop, tablet, or smart phone in real time.

Founder and CEO of TheyDoe Academy Mustafa Al-Sotohy, who has worked as an experienced subtitler for many years confirmed, “SubtitleNext is great! While using this extraordinary software application, I found all subtitlers’ needs in ONE system. My Academy “TheyDoe” has been offering subtitling training courses since 2019, I myself since 2015, and I have not come across a more flexible software system that can match SubtitleNEXT.  I highly recommend SubtitleNEXT software to Middle East subtitlers and across the globe.”

Expanding further, Mustafa added, “SubtitleNEXT, in my opinion, provides the best support of right-to-left languages compared with other industry-leading subtitling applications, there is nothing else quite like it. I am extremely impressed with this software and I am going to be putting it to good use in all my future subtitling work. In addition, I would like to thank the SubtitleNEXT team, CEO of PBT EU Ivanka Vassileva, and the developers at Profuz Digital including Kamen Ferdinandov for their exceptional product.”

CEO of PBT EU Ivanka Vassileva stated, “TheyDoe Academy has become the latest training institute to include SubtitleNEXT in their upcoming courses which is wonderful news. We are extremely proud to be in partnership with them and support their high level of training expertise in the region. It is rewarding to see subtitling students worldwide appreciate how intuitive and user-friendly SubtitleNEXT is and to see the benefits the application brings to so many exciting projects.”


Developer of SubtitleNEXT Kamen Ferdinandov and CTO of Toronto-based Profuz Digital stated, “We are honoured to support professionals like Mustafa Al-Sotohy at TheyDoe Academy in Egypt and wish him much success using SubtitleNEXT in his training courses and working with Netflix. We developed SubtitleNEXT to provide users with a multi-file synchronous browsing editing feature with an “editor-like” experience that adapts to all the up-to-date language rules and adjustments. SubtitleNEXT can run on major operating systems such as Windows, Linux, and MAC OS, and is primarily aimed at subtitling and captioning professionals, training academies, through to Language Services Providers, production, post-production companies and broadcasters.”

SubtitleNEXT supports non-file-based media and direct video signals such as analogue, digital, and streaming which makes it perfect for all types of live shows and events such as festivals, theatre, presentations, conferences, seminars and so forth.  Its “automation for airing” feature is also useful for live shows and events with prepared subtitles. The full set of digital cinema and TTML format features are also fully supported in SubtitleNEXT, including text positions, effects, sizes and colours, styling, looks including user configurable screen layouts that can be personalised to suit the project and user’s convenience.

For further information, visit

To learn more about TheyDoe, visit


About PBT EU
PBT EU develops and provides performance-leading solutions and customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment.

PBT EU’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, teamwork, perseverance, openness, speed, high quality work, as well as dedicated support of its products, solutions and services, which include – PlayBox Technology Neo product suite, EXEcutor™ broadcast servers and software applications, advanced captioning and subtitling software platform SubtitleNEXT, as well as Profuz Digital’s powerful business process and information management system LAPIS designed to efficiently centralise processes and data all under one roof, including the NEXT-TT platform.

PBT EU collaborates with worldwide renowned technology partners across distribution and system integration projects. Headquartered in Sofia, Bulgaria with a global outreach including centres outside of the country where sales, support, manufacturing, and R&D operations take place. Visit


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