~ Audience engagement specialists look to boost content innovation for broadcast, digital and live events with latest appointment ~
Manchester, 13 August 2020 – Never.no, the award-winning audience engagement specialist, has today announced the appointment of Tom Bowers as Innovation Consultant, adding valuable expertise in innovative immersive technologies and engagement practices.
With the continuing change in the consumption of media across multiple platforms and stricter regulations with audiences in studio productions and live events – including sports, chat shows and music festivals – the need to create and deliver captivating content is stronger than ever before. Never.no bring Tom in for his extensive experience in interactive production and an understanding of how content can be made for today’s audience.
“I’m extremely excited to be working with Never.no to continue pushing audience and fan engagement innovation even further. Never.no’s technology solves many challenges faced to broadcasters and production companies in how to successfully engage audiences in a post coronavirus landscape,” said Tom Bowers – Innovation Consultant, Never.no.
Having set up several successful consultancies from 20+ years in creative innovation in the broadcast industry and pushing for change in the TV space specifically in respect to viewer and fan engagement, Tom has launched and incepted ground-breaking ideas around emerging technologies, social media and gamification. As such, Tom has worked and innovated on major global TV shows & events including The Brit Awards, The Voice, Million Pound Drop, Got to Dance, and Crufts. Innovating the first regulated live global social vote, and has championed the 1st wave of socially dynamic TV advertising, incepting new format ideas with audience engagement at the core.
“We’re delighted to have Tom onboard following recent collaborations with him, where he has aided in delivering exceptional results connecting content with the audience across multiple channels. Tom adds a wealth of expertise within live events, emerging interactive technologies – such as VR, AR and DOOH -, and a wide range of experience within broadcast and digital content delivery,” said Scott Davies, CEO of Never.no
With over 20 years’ experience in interactive TV, Never.no has developed its cloud-based content management solution Bee-On to provide broadcast and digital content providers, and advertisers with the tools to deliver rich and captivating content that can be managed remotely. Bee-On’s innovative feature-set includes a robust social moderation engine that filters audience-generated content – such as images, comments and videos – and manages scalable live polls and competitions, delivered in real-time for live or pre-recorded programming, alongside cloud graphics.