New whitepaper evaluates various automated and SDN orchestration approaches
Oslo, Norway, 18th September, 2025 – Nevion, a Sony Group Company, has today published a new whitepaper exploring the different ways in which live media flows can be orchestrated in IP-based production facilities. It explores the benefits and drawbacks of automated routing, and makes the case for media-aware SDN (Software Defined Networks) for all but the smallest networks to get the most from IP.
Orchestration of media flows, covering device and network control, is increasingly taking place in IP-based local area networks (LANs), where it is fundamental to maximize performance, efficiency and scalability.
The whitepaper assesses different orchestration approaches. For example, automatic routing (e.g. using on IGMP/PIM protocols) allows the network to decide itself how to route media flows. While this offers simplicity, it presents drawbacks in terms of managing bandwidth efficiency, speed of switching and security.
Instead, more organizations are adopting SDN routing, with an orchestration system making informed and media-aware routing decisions by maintaining a comprehensive view of the whole network topology and the IP media flows that operate across it.
The paper goes on to cover the many advantages of an SDN routing approach, which offers improved security, flexibility and centralized control, but this approach comes with its own considerations. This includes potential compatibility issues with legacy broadcast controllers, bandwidth management, network and service correlation and service assurance.
Alongside key considerations related to device orchestration, the paper also looks at the implications for media orchestration within IP live production infrastructure. Not all orchestration systems offer the same capabilities. For example, in a hybrid approach combining cloud and on-premises resources, orchestration and broadcast control technologies need to meet the challenge by routing media flows across ground and cloud.
Olivier Suard, VP of Marketing, Nevion, says, “IP technology is the future of live production, so it’s crucial to get the underlying infrastructure right. SDN is an optimum approach because it takes control of network resources to manage flows across the network. But controlling media flows is just one aspect of managing live productions. A holistic view of the control layer, combining LAN, WAN, cloud and broadcast control, can enable organizations to use IP technology to its full potential.”
The new whitepaper, “Orchestrating Live Media Flows in IP-based Broadcast Facilities” can be downloaded from here: nevion.com/resources/whitepapers/ip-production-control/
About Networked Live
Sony and Nevion’s Networked Live is an ecosystem of solutions, products, services, and partners that combines hybrid on-premises and Cloud processing with network connectivity to transform the logistics and economics of high-quality mission critical live production.
It does this by enabling resources (places, people, and processing) to be connected, used, and shared optimally and seamlessly in productions – regardless of their locations. For more information, see: nevion.com/sony-nevion/
About Nevion
As the architect of virtualized media production, Nevion, a Sony Group Company, provides media network and broadcast infrastructure solutions to broadcasters, telecommunication service providers, government agencies and other industries. Increasingly based on IP, virtualization and Cloud technology, Nevion’s solutions enable the management, transport and processing of professional-quality video, audio and data – in real time, reliably and securely. From content production to distribution, Nevion solutions are used to power major sporting and live events across the globe. Some of the world’s largest media groups and telecom service providers use Nevion technology, including AT&T, NBC Universal, Sinclair Broadcast Group Inc., NASA, Arqiva, BBC, CCTV, EBU, BT, TDF and Telefonica.
For more information please visit www.nevion.com. Follow Nevion on Twitter @nevioncorp
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