New axledit 1.2 MAM with integrated collaborative editing launched at IBC 2022 stand 7.D20


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Key features include ability to catalog existing cloud and on-premise storage pools, localized user interfaces, and Adobe Premiere panel – IBC Hall 7.D20

This super-accessible release brings the power of axledit to an even wider range of users. And the ability to catalog large amounts of existing cloud storage is a game-changer”

— Sam Bogoch, CEO, Axle AI

AMSTERDAM, NETHERLANDS, — Axle AI has launched version 1.2 of its revolutionary axledit cloud-native MAM and video editor. It will be showing the product at this week’s IBC Convention, Hall 7.D20.

Key features of the new release include:
1.Multi-language user interface – version 1.2 includes Spanish, French and German front ends with more languages expected over the coming months.
2.Ability to catalog external S3-compatible data storage pools, including Amazon S3, Seagate Lyve Cloud and Global Distribution’s new Symply Object storage
3.Integrated speech transcription for affordable, quick location of key moments in video clips
4.New Adobe Premiere Pro panel allowing one-step exports of not only media, but also full axledit sequences directly to Premiere for final editing

axledit’s unique collaboration features allow not only browser-based review and approval by producers and clients, but also simultaneous editing sessions with a shared view of the current state of the timeline and playback. This capability is especially important in a world where remote work has become not only accepted, but the overwhelming choice of content professionals industrywide.

Other key axledit features include:
• Professional-style timeline with multiple audio and video tracks
• High speed, interrupt-resilient uploads of huge video files
• Effects and transitions
• Powerful sequence versioning
• The ability to directly import stock video content
• Access to axle ai on-premise and cloud media management servers

axledit 1.2 is available immediately, at

Pricing and availability

axledit is available immediately on a monthly licensed basis. Available tiers are Free, $10 per user per month and $50 per user per month. In addition, an Enterprise tier is available with a number of key features including hybrid cloud/on-premise configurations, and workflow automations. Complete, private instances of the axledit cloud back end are also available on request for clients such as content studios who want to deploy a ‘walled garden’ version specific to their network.

All axledit, axle ai 2022 and axle connectr subscriptions and purchases are available through axle ai’s reseller/integrator network, featuring leading integrators such as Malaysia’s iPSB (axle’s preferred partner in the APAC region).

Contributing Editor at Broadcast Beat/AV Beat
Curtis Chan is President and CEO/Founder and Managing Partner of two high technology Brand Marketing and Public Relations companies, CHAN & ASSOCIATES and COGNITIVE IMPACT, whose clients range from the Global Fortune 500 to venture capital funded startups.

His agencies’ services, for over a quarter century, have helped garner early stage and growth companies significant brand exposure, resulting in either acquisition or IPO, with a total valuation of over $2.5 Billion.

Mr. Chan is a serial entrepreneur, philanthropist, author, mentor and angel investor. He played key executive roles early on in helping to pioneer and usher in both professional digital audio and digital video technologies for the recording, broadcast, cinematic and post production industries. He also played key executive roles in helping to develop and market data storage technologies. His expansive background spans four decades in ever increasing executive roles in operations, business development, engineering and sales/marketing in the information technology, media & entertainment, storage and networking, and other related high technology industries.

He is an active mentor and senior advisor to many established and VC backed start-up companies and incubators, a market/technology analyst, and has over three decades of experience in brand development, management consulting, company turnarounds, creative advertising and public relations.

A graduate of California Polytechnic State University (Cal Poly), San Luis Obispo; Mr. Chan recently ended his 14th year as Vice President for the Fullerton College Foundation; 22nd year as an Entrepreneur-in-Residence and mentor for the Small Business Institute at California State University Fullerton and incubators. Additionally, he is a volunteer member of DECA (Delta Epsilon Chi and Distributive Education Clubs of America); an advisor to the College of Engineering's Global Waste Research Institute, Cal Poly, San Luis Obispo and a member of the President’s Green and Gold Society; and advisory council member to Pepperdine University's Most Fundable Companies program. Passionate about hospice care, he was the past Board President for the Healing Hearts Association; and is a regularly featured speaker at many MBA and Doctorate level lectures around the country. He has presented and published over 30 papers worldwide, is a book co-author, an Editorial Board Member for the Society of Motion Picture and Television Engineers, past Senior Editor for Broadcast Beat and AV Beat Magazines, Computer Technology Review, and is a regularly featured Contributing Editor to many US and international trade publications for over 35 years.

View Cognitive Impact services at Curtis can be reached at [email protected]; Office: (714) 620-4993
Curtis Chan
Broadcast Beat - Production Industry Resource