New research from the Massachusetts based Strategy Analytics firm suggests that 5G capabilities just may become a serious threat to IPTV, satellite and cable and could very well disrupt the entire broadcast industry. By 2020 or so, 5G is expected to arrive and, according to the report, “Recent demonstrations have suggested that 5G will support 1Gbps data throughput rates. Combining 5G with other networking enhancements and technologies would allow operators to support TV-equivalent services which could eat into the $500Bn global TV and video market currently served by cable, satellite, IPTV and terrestrial broadcast service providers.”
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.
Sue Rudd, Director, Service Provider Analysis stated of the report that, “Data rates get the headlines, but other network technologies will also make or break the business case for 5G TV services. The efficiency of the end-to-end network will determine whether 5G TV is possible, but we have seen enough from early demonstrations by operators like Verizon, Deutsche Telekom, SK Telecom, AT&T and BT to suggest that it will arrive sooner or later in many parts of the world.”
For Strategy Analytics, their research, “points out that the number of households and devices supported by a 5G TV service within any cell will make or break the 5G TV business case. The number of termination locations can be increased by a factor of three or more by deploying several network enhancements that deliver ‘trunking’ efficiency in the Radio Access Network (RAN). These include MIMO and beamforming for optimal spectrum use, virtualization of cell sites, dynamic throughput over backhaul networks and network slicing to guarantee data rates to the household.”
Analysists are pointing out that television, with the emergence of the streaming players, is already being seriously disrupted and that the advent of 5G wireless TV services could seriously disrupt broadcasting beginning in 2020 or so and well into the future.
For David Mercer, Vice President and Principal Analyst, “The emergence of 5G TV would represent a further stage in the convergence of media and communications, and wireless and fixed services. It would also raise important questions relating to the roles of different ecosystem players and the future structure of the media value chain.”
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