Premium brands like Onkyo, Pioneer, Pioneer Elite, and Integra will now offer the unique AURO-3D lifelike experience via a simple firmware update.
NEWAURO officially launched its collaboration with Premium Audio today, enabling AURO-3D support on selected hardware devices by subsidiary brands under the Premium Audio umbrella. As part of this firmware update, consumers are now able to explore the full range of immersive audio formats offered in today’s market.
Effective immediately, various hardware devices will support the AURO-3D firmware update, including the Onkyo TX-RZ70, Pioneer VSA-LX805, Pioneer Elite VSX-LX805, and Integra DRX-8.4, offering Premium Audio customers the best immersive audio experience through native content playback using the AURO-Codec®.
Additionally, consumers can use the highly acclaimed Auromatic® upmixer for any legacy non-immersive content, making this update a valuable addition to overall immersive sound consumption. With Premium Audio’s support, AURO-3D once again confirms its expanding position in the high-end consumer space with more than 60% of receiver brands currently supporting the format. This makes AURO-3D today’s fastest-growing immersive sound format.
“NEWAURO is excited to announce that AURO-3D has been enabled on the latest receivers from Onkyo, Pioneer, Pioneer Elite, and Integra. This is an important milestone, showing further market penetration of AURO-3D and demonstrating Premium Audio’s support for AURO-3D,” says Rudy Van Duppen, CEO of NEWAURO. “AURO-3D brings to customers the truest to real-life immersive experiences for the home.”
All the applicable Premium Audio receiver models have an 11.2 or 11.4 architecture, supporting native AURO-3D formats ranging from AURO 9.1 to AURO 11.1 and ensuring a lifelike immersive audio experience. There are more than 65 movies and 235 music albums in AURO that are available for the consumer market today, with new content updates weekly.
To find AURO-3D supported hardware devices, visit www.auro-3d.com/hardware/.
About NEWAURO B.V.
Home to the award-winning immersive audio format AURO-3D, NEWAURO B.V. provides a full ecosystem of solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile, and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for an exciting, emotional, and moving audio experience. In mid-2022, the Saffelberg Investment group acquired all AURO-3D assets, teams, and rights and founded the company NEWAURO B.V. to further support the growth of the format and technology suite across markets.
About Premium Audio Company
Established in 2020, Premium Audio Company is the most innovative, complete, and premium audio solutions provider in consumer technology. Premium Audio Company connects people to their passion for entertainment. Premium Audio Company is comprised of three subsidiaries and includes some of the most legendary and revered brands, such as Klipsch, Jamo, Magnat, Heco, Onkyo, Pioneer, Pioneer Elite, and Integra. Premium Audio Company, LLC is a wholly owned subsidiary of VOXX International Corporation (NASDAQ: VOXX).
©2023 NEWAURO B.V. All other company and product names are trademarks of their respective owners.
Krissy Rushing Tomlin
RISE Media Strategy
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