NewBlue Uses Powerful Blackmagic Design APIs to Create New Capabilities for ATEM Switchers

Fremont, CA – July 14th, 2021 – Blackmagic Design today announced that NewBlue Inc. is using its line of ATEM production switchers and DeckLink capture and playback devices as part of its live production and post production line of products. Through the combination, customers are able to create broadcast quality real time graphics, titling and animations for any type of live event quickly and affordably.

NewBlue broadcast and post production tools are used by thousands of professionals around the world. The NewBlue Live set of products provide time saving and cost effective tools for any type of customer, from sports to education to corporations, to enhance live programming with stunning realtime scoreboards, lower thirds, crawls, polls, video inserts and more.

NewBlue Live products include VividCast streaming software, Titler Live on air graphics and Fusion, which delivers broadcast graphics in a single turnkey hardware product. Blackmagic Design’s ATEM production switchers and DeckLink capture and playback cards are at the heart of the NewBlue Live broadcast workflow.

NewBlue uses the Blackmagic SDK to marry the switching power and quality of the ATEM with the production polish of NewBlue Live graphics software. This combination results in a comprehensive on air graphics and live switching solution previously only affordable to high end broadcasters. It really is a game changer and opens up professional live video production to a broad range of budgets,” said Todor Fay, CEO of NewBlue.

NewBlue’s Titler Live layers time synchronized stingers over ATEM transition effects, and manages high quality real time graphics through the ATEM’s upstream and downstream keyers. NewBlue VividCast overlays the ATEM output with an arsenal of graphics, from lower thirds and video clips, to flying webcam Pips and synchronized stingers.

“The Blackmagic ATEM SDK is insanely powerful. Just about every feature and nuance is accessible via software, giving us the ability to intelligently integrate dynamic graphics into the production and automate the setup so it just works,” Fay continued. “For example, the API allows us to automate the upstream keyer so when you play a graphic, it instantly enables the keyer, configures the chromakey settings, assigns it to the currently live camera, and intelligently manages it through any cuts or transitions – what would otherwise be a prohibitively complicated setup task for every take.”

Finally, NewBlue’s post production product TotalFX, available for Blackmagic Design’s DaVinci Resolve Studio, offers a comprehensive productivity toolkit for editors, with 177 plugins covering the full range of editorial needs, from transitions to stabilization to titling.

Press Photography
Product photos of ATEM switchers, DeckLink capture and playback devices, DaVinci Resolve Studio and all other Blackmagic Design products are available at

About NewBlue
Established in 2006, NewBlue, Inc. is a creative technology company that develops innovative visual storytelling tools, video effects, and titling software to amplify video messaging for professional video editors, videographers, live broadcasters, and new media innovators. NewBlue is the maker behind popular video graphics tools: Titler Live, Titler Pro, VividCast, and TotalFX amongst other tools for live and post video production. NewBlue is widely recognized as the leading provider of quick, intuitive, and versatile solutions for live streaming and post-production environments. For more information, visit

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to

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