Cinegy has entered into a strategic partnership with Vision One Touch Film Production Services L.L.C., bolstering its presence in the Middle East and North Africa (MENA) region. This collaboration leverages One Touch Production's expertise in flexible, scalable production ecosystems for broadcasters, content creators, and event organizers.
One Touch Production's Role
Based in Dubai, One Touch Production combines traditional broadcast know-how with advanced technologies such as XR, remote production, and immersive AV solutions. The company's agile approach allows it to tailor solutions precisely to each project's needs, emphasizing openness and flexibility.
Partnership Benefits
"What immediately caught our attention about Cinegy was the Software Defined Television concept," said Stas Savinov, COO at One Touch Production. "The ability to choose your own servers, networks, and infrastructure – often locally sourced and under local warranty – provides us with the freedom to meet each project's specific requirements."
One Touch Production has recently completed Cinegy Partner Certification, enabling them to support clients across the MENA region using Cinegy's comprehensive software suite for capture, editing, playout, and media asset management.
Cinegy's Perspective
"We're excited to work with a partner that shares our philosophy of solving real-world challenges through practical innovation," said Mike Efimov, International Sales Manager at Cinegy. "One Touch Production's boutique approach and technical expertise make them an ideal partner for bringing software-defined television solutions to this dynamic market."
Client Focus
One Touch Production serves a diverse range of clients including broadcasters, government organizations, and corporate entities requiring immersive multimedia environments. Their collaborative, B2B-first strategy focuses on partnering with local integrators rather than competing with established players.
"We don't just deliver technology – we stay close to projects from idea to execution," explained Alex Tseplyaev, CEO of One Touch Production. "This long-term partnership approach aligns perfectly with Cinegy's commitment to customer success."
Market Impact
The new partnership strengthens Cinegy's existing market position in the region while providing specialized, boutique-level expertise in implementing software-defined television solutions that optimize workflows and reduce operational costs.