Grass Valley has partnered with Diversified, a global technology solutions provider, to extend its Agile Media Processing Platform (AMPP) capabilities and support for media companies looking to adopt cloud-based workflows. This collaboration aims to provide robust design, integration, and technical assistance through Grass Valley's GV Media Universe (GVMU) Advanced Channel Partner program.
Diversified Expands Reach with Grass Valley
Kevin Collins, President of Diversified, commented on the partnership, stating, “Our clients are eager to understand and utilize cloud production technologies. This collaboration with Grass Valley will enable us to guide them in achieving optimal results and realizing the benefits of cloud-native workflows.”
Grass Valley's Cloud Strategy
Andrew Cross, CEO of Grass Valley, highlighted the importance of this partnership in facilitating industry change. “The media and entertainment market is evolving rapidly, and our goal is to provide flexible cloud solutions that help customers adapt and thrive. Collaborating with Diversified will expand our reach and expertise,” he added.
Diversified, known for its extensive design and consulting services across five continents, will leverage Grass Valley's AMPP platform to offer advanced cloud production support. This partnership is part of Grass Valley’s strategy to integrate third-party resources and technologies to meet the evolving needs of media companies.