NexStreaming has announced today that its flagship product, NexPlayer SDK is now pre-integrated to support Yospace’s Dynamic Ad Insertion platform. From now on, video service providers and broadcasters will be able to monetize their video apps and ensure their viewers enjoy the best user experience and even easier implementation, thanks to this pre-integration of the two products.
Yospace’s server-side Dynamic Ad Insertion technology allows broadcasters to replace ads in linear streams when viewed online, in a way that reflects the seamlessness of broadcast television. Replacement ads can be targeted to ensure relevancy to each viewer, which brings great benefits to advertisers and end-customers alike, who reap the rewards of an improved video experience.
NexPlayer SDK is the leading multiscreen player for mobile apps and it is integrated by premium video service providers from all around the globe. Its streaming capabilities provide the best video quality across all mobile devices with an advanced features set that includes closed-captioning, time shifting, multiple audio tracks or the possibility to launch media content into large screens with Chromecast, integrated into the player itself.
Carlos Lucas, General Manager of NexPlayer SDK said: “It is great to combine our technologies with a market proven Dynamic Ad Insertion solution like Yospace’s. Together, we aim to deliver the most advanced streaming and ad insertion capabilities that will benefit video service providers, advertisers and end-customers alike”
David Springall, CTO of Yospace, added: “Many of our customers have chosen NexPlayer for its high performance and because it is on the forefront of streaming technology. Our service, which unlocks incredible revenue opportunities in live sports and VOD streaming alike, is further enhanced by client-side functionality such as clickable ads and beaconing. This announcement means that customers choosing NexStreaming will benefit from the simplicity of integration of our pre-integrated technologies into their mobile applications.”
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