NOA partners with Marquis Broadcast
NOA partners with Marquis Broadcast


NOA partners with Marquis Broadcast

New Medway-mediARC connector technology facilitates AVID Interplay bidirectional integration

NOA Partners With Marquis BroadcastAV digitizing and archiving specialist, NOA GmbH, has announced a technology partnership with UK-based Marquis Broadcast. Together, the two companies have crafted the Medway-mediARC connector, designed to facilitate bidirectional integration with AVID Interplay.

NOA and Marquis Broadcast successfully implemented this new technology at Sharjah Broadcasting Authority (SBA) in May 2020. As part of the United Arab Emirates media house’s efforts to streamline its AV archiving workflow, the broadcaster integrated Avid Interplay into its already-installed NOA mediARC Archive Asset Management (AAM) system at several of its regional stations.

With bidirectional Avid integration, SBA managed to organise its archival assets through a WAN infrastructure that is interconnected at multiple locations. Through NOA mediARC, the media house is today driving the workflow from several sites in parallel and centrally stores all content within its AAM. The development of new Medway-mediARC connector technology has brought this installation to yet another level.

“Partnering with Marquis was the missing link for mediARC to get connected to AVID Interplay in a way which secures the exchange on both sides,” said Christophe Kummer, NOA managing partner. “The successful installation at Sharjah Broadcasting Corp. has given us aspiration to develop the possibilities even further.”

An element within the mediARC AAM solution, the Medway-mediARC connector now optimally bridges SBA’s two AVID Interplay systems located 80 kilometers apart in Sharjah and Al Dhaid. Medway-mediARC streamlines AVID Interplay bidirectional integration in a number of ways, including letting AVID Interplay send OP (Operational Pattern) -Atom files to mediARC for deep archiving in a normalized OP1a format. In addition, the connector allows mediARC to deliver from its ffv1 or AUX fields directly to AVID Interplay in OP-Atom. This process is possible over multiple regional stations.

NOA partners with Marquis Broadcast

This technological advancement means AVID Interplay users can now follow international archival standards regarding open source formats, and can easily integrate with mediARC.

“Seamless integration is key when dealing with the transfer of media and metadata between facilities,” said Paul Glasgow, Marquis Broadcast managing director. “We developed the Medway-mediARC connector with the goal of easing the shift toward a more efficient and advanced systematic approach to archiving and long-term media preservation.”

More information about NOA and its products is available at or by phone at + 43 1 545 2700.

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About NOA GmbH

NOA partners with Marquis Broadcast

NOA delivers scalable, high quality AV digitizing and archiving innovations to make audio and video archives easily available in enterprise storage facilities. Sustainable long-term preservation of media content is guaranteed as NOA’s unique products rely on open archival standards and formats, and continuous checks for transfer integrity to ensure highest possible quality of audio and video content. NOA’s turnkey solutions deliver systems to meet the specific needs of any business.

ingestLINE™, actLINE™, jobDB™, mediARC™ and the entry level Pico systems safeguard future media accessibility and enterprise-wide collaboration. Advanced semantic metadata management ensures NOA’s family of products deliver efficient and reliable identification and retrieval of archival content.

NOA’s intuitive proprietary technologies are currently installed in more than thirty international institutions including Austrian National Broadcaster ORF, Sveriges Radio Förvaltnings (SRF), Yleisradio Finland (YLE), Radiotelevizija Slovenija (RTV), the national sound archives of Switzerland and Mexico, the Vlaamse Radio- en Televisieomroep (VRT) and many more.

NOA partners with Marquis Broadcast

About Marquis Broadcast

Founded in 1998, Marquis develops specialist software to perform tricky integrations, including apps for post-production, disaster recovery, analytics, cloud workflows and large complex enterprise middleware integrations. Its customers range from big studios, including Warner Bros and DreamWorks, broadcasters such as CBS and the BBC, large service providers including Ericsson and Telefonica, right through to post houses such as ENVY and The Farm Group, and finally to many thousands of creative individuals. Marquis partners with most major industry players and many OEM our technology. Project Parking and Workspace Tools have been selected as Avid Platform Certified and are now managing over 60 Petabytes worldwide. For further information or images, please visit the Marquis Broadcast website at

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