Fremont, CA – May 9th, 2022 – Blackmagic Design today announced that Tokyo based production company NOUVELLE VAGUE has opened “n00b.st,” a new streaming studio in Shibuya, which was built around a number of Blackmagic products, including four Blackmagic URSA Broadcast G2 cameras and Blackmagic Studio Camera 4K Pros. The facility is equipped with a large LED display, enabling virtual production with in camera VFX and remote production via IP transmission.
NOUVELLE VAGUE provides technical services for live TV shows, program recordings at studios, location shooting and numerous streaming jobs for events. The company’s new studio in Shibuya consists of two studios, one capable of virtual production and the other for green screen production and streaming. All equipment, other than cameras and camera peripherals, are managed and operated from the sub control room in each studio or the central machine room.
As the number of streaming jobs requested at NOUVELLE VAGUE increased, the demand for a new streaming studio also grew. This led to the decision to build “n00b.st.”
“When we first started planning this project, we had a simpler studio in mind, but when we considered the possibility of bringing audiences into the studio in the future, we realized a green screen studio would not accommodate that. In that respect, an XR studio can be viable with an audience in it, and it will look even better for streaming. We have also designed the studio to allow remote production without the need for a conventional OB truck,” said Masayoshi Ikeda, vice president and representative director of the company.
The studio has been used for various jobs such as streaming events for Internet TV platforms, company events and kids’ shows. “Virtual production using XR technology with CG instead of lighting and stage design in the studio leads to lower production costs, and many of our clients are taking advantage of that,” said Ikeda.
The studio’s broadcast and streaming capabilities were built around a Blackmagic Design workflow. The virtual production studio includes four URSA Broadcast G2s paired with URSA Studio Viewfinder G2s, Blackmagic Camera Fiber Converters, Blackmagic Studio Fiber Converters and an ATEM Camera Control Panel to control the URSA Broadcast G2s from the sub control room. The green screen studio is equipped with four Blackmagic Studio Camera 4K Pros with Blackmagic Zoom Demand and Blackmagic Focus Demand to adjust lens focus and zoom from a tripod, as well as an ATEM Television Studio Pro 4K live production switcher, ATEM Camera Control Panel and ATEM Studio Converter.
“The studio turned out to be quite large from the start, and the budget grew considerably,” said Ikeda. “Considering quality and price, the obvious choice was Blackmagic when we decided which cameras to use for this studio. Also, we had previously streamed a live concert with a Blackmagic Design workflow, including Blackmagic cameras. Even though the models are different, we were familiar with using Blackmagic cameras, which was another reason we chose them for the new studio.”
Ikeda continued: “Studio 2 is dedicated to green screen jobs. We often use it for live game play with the performers basically sitting and talking, so we were looking for a simple, easy to use camera that could be used as a fixed point camera. We chose the Studio Camera 4K Pro as it could be connected with a single LAN cable and was simple to operate. As for the switcher, we had already had three ATEM Television Studio Pro 4Ks, which were originally used to broadcast the Fuji Rock Festival last year, and we moved one of them into the studio. As we are so familiar with Blackmagic gear, the operation of this new studio is very smooth.”
“Many of our customers want to use our services at an affordable price while maintaining broadcast quality, so Blackmagic Design products are helping us create a studio that meets their needs,” Ikeda concluded.
Product photos of URSA Broadcast G2, URSA Studio Viewfinder G2, Blackmagic Camera Fiber Converter, Blackmagic Studio Fiber Converter, ATEM Camera Control Panel, Blackmagic Studio Camera 4K Pro, Blackmagic Zoom Demand, Blackmagic Focus Demand, ATEM Television Studio 4K Pro, ATEM Studio Converter and all other Blackmagic Design products are available at www.blackmagicdesign.com/media/images/
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com
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