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It’s Offical: The Sony 4K a7s DSLR Announced at #NABShow Wrap Up

Many professional filmmakers and digital photographers have been waiting for a 4K DSLR camera that produces ultra-high sensitivity up to ISO 409,600, high color fidelity, 4K HDMI video output, and 120fps/720p recording. SONY has certainly made a big splash by adding this wonderful piece of 4K technology to their ever popular full frame mirror-less camera line, an announcement made at NAB 2014.  The SONY a7s key features certainly will not disappoint!

Product Highlights: 12.2MP Full-Frame Exmor CMOS Sensor / BIONZ X Image Processor /  Gap-less On-Chip Lens Design / 3.0″ 921.6k-Dot Tilting LCD Monitor / XGA 2.36M-Dot OLED Electronic Viewfinder / Full HD Recording in XAVC S / 4:2:2 UHD 4K Output via HDMI / Full Pixel Read-Out, S-Log2 Gamma / Expandable Sensitivity: ISO 50-409600 / Fast Intelligent 25-Point AF System

*The full-frame sensor features a unique on-chip gap-less lens design, which incorporates small lenses between neighboring pixels in order to increase light-gathering efficiency and promote greater image quality across the entirety of the sensor plane. The sensor and processor combination gives you speed throughout the camera system, including a top continuous shooting rate of 5 fps, support for 4K video recording, and a fast 25-point contrast-detection AF system with sensitivity to -4 EV. It is able to output uncompressed 4:2:2 UHD 4K video to an optional external recorder over HDMI, as well as record full HD 1080p video in the high-quality XAVC S format at 50 Mbps in multiple frame rates. Extending the video recording capabilities is support for S-Log2 gamma, which helps to expand the effective dynamic range during recording, as well as picture profile options, time code, and zebra marker display aids. The full list of the SONY a7s  supported HDMI output signals is: 3840 x 2160 (30p/24p/25p) / 1920 x 1080 (60p/24p/50p) / 1920 x 1080 (60i/50i), YCbCr 4:2:2 8-bit/RGB 8-bit.

*Built-in Wi-Fi connectivity enables the a7S to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera’s shutter. Additionally, PlayMemories Camera Apps are also supported via the built-in Wi-Fi connection, and allow you to personalize the camera’s features depending on specific shooting styles. Apps are available to suit creating portraits, detailed close-ups, sports, time lapse, motion shot, and other specific types of imagery. Checkout the a7s, a7r, a7 comparison chart above!

 For more information on SONY products please go to : www.sony.com/

Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Corporation, based in Tokyo, Japan.  Sony’s principal U.S. businesses include Sony Electronics Inc., Sony Mobile Communications (USA) Inc., Sony Computer Entertainment America LLC, Sony Network Entertainment International LLC., Sony Pictures Entertainment Inc., Sony Music Entertainment, Sony/ATV Music Publishing LLC, and Sony Online Entertainment  LLC.  With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network and the Sony Entertainment Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2013, and employs 146,300 people worldwide.

For all of your up to the minute information on the 2014 NAB Show News, NAB Show Coverage,  and Broadcast Engineering News be sure to stay “in the know” with Broadcast Beat Magazine!

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Matthew has worked in both the private sector and in higher education for over 25 years. He specializes in the areas of digital media project management, broadcast engineering and media production. Matthew has extensive knowledge in digital post production, digital asset management, digital cinema production, and broadcast facility integration. Mr. Harchick actively researches state of the art broadcast, cutting edge digital cinema and smart audio visual technologies for client implementation and is available for your consultation needs.

Matt and his family currently reside in the Washington, D.C metro area.
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