Online Content Reigns Supreme

Online digital content creation has become the primary output among broadcast & pro video and digital content producers, according to the Production/ Post  in the Cloud Report by SCRI among subscribers to Broadcast Beat, Broadcast Equipment Guide, Professional AV (ProAV) Buyers Guide and Post Production Buyers Guide.

Online content leads with 52% of users, followed by Television (45%), Industrials (40%), documentaries (38%) and special event content (35%) rounding out the top five.

The full list is shown in the table below:

 Tell us if you’re currently involved in the production of digital content for any of the following (check all that apply): Response
Documentary 37.6%
Episodic Television 25.6%
Feature Film 17.1%
Industrials (Corporate Videos) 40.2%
Infomercial 15.4%
Music Video 17.1%
News 23.9%
Online 52.1%
Online Webisodic Content 13.7%
Other Commercial 29.1%
Other Non-Commercial 13.7%
Short Form Film 15.4%
Short Form Online Content 17.1%
Special Event Content 35.0%
Sports Video 16.2%
Syndicated Television 10.3%
Television 46.2%
Training Video 29.1%
Video Ads 23.9%
Broadcast Beat - Production Industry Resource