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Apple competes with its own ad agency – and loses

It’s been a little over a year since Apple Computer started creating its own, in-house advertising agency to compete with Media Arts Lab, the unit that award-winning advertising agency TBWA/Chiat/Day had created specifically to serve Apple. “Whilst the Californian tech giants have worked on expanding their 1000 person in-house ad team in an effort to have greater control on their advertising strategies,” says UK blog Creativepool in a July 4 post, “it is still actively collaborating with TBWA, even though since April, reports have stated that Apple is trying to distance itself from the agency.”

Source: www.examiner.com

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Broadcast Beat

SIGGRAPH 2014 Preview

Before some awe-inspiring graphic hits the screen, someone has to figure out how to translate the artist’s mental image into a visible reality. Jaw-dropping panoramas and mind numbing abominations from the dark abyss lose a lot of their ‘kick’ if

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Broadcast Beat

HD Upgrades for Melrose Community Access Include Broadcast Pix Granite 5000 System

Billerica, Massachusetts  – Over the past decade, Melrose Massachusetts Television, Inc. (MMTV), the community access station for the City of Melrose, Mass., has been aggressively upgrading its production equipment. In January, the station made the move to a native HD

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Broadcast Beat

Bexel Scores with FIFA World Cup Games

BURBANK, Calif. – With almost a third of the world’s population predicted to tune in to watch one or more of the FIFA World Cup soccer matches, the tournament has become one of the biggest international broadcasts of all time.

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Broadcast Beat

Curt Pair Puts Manios Digital & Film’s MD7 to the Test

Veteran director of photography employs the new low-cost, high resolution monitor on projects for the Golf Channel and Ford. BURBANK— Manios Digital & Film‘s  Manios MD7 is a lightweight, 7-inch LED 1080p field monitor that combines an economical price—List is $440—with

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Broadcast Beat

FUJIFILM Provides Technical Service & Maintenance Support at 2017 FIFA Confederations Cup

Wayne, N.J. – The Optical Devices Division of FUJIFILM is offering comprehensive support for users of FUJINON 4K UHD and HD lenses at

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Broadcast Beat

SMPTE 2017 Bits by the Bay Conference Draws Sellout Crowd

WHITE PLAINS, N.Y. — June 22, 2017 — SMPTE(R), the organization whose standards work has supported a century of advances

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Broadcast Beat

Osprey Video Appoints JB&A As North American Distributor

DALLAS — June 22, 2017 — Osprey Video today announced it has appointed JB&A Distribution to represent Osprey’s complete product

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