Home » News » PBT EU webinar explores Profuz LAPIS’ impact on Content Management and Automation

PBT EU webinar explores Profuz LAPIS’ impact on Content Management and Automation


Live PBT EU webinar highlights the impact Profuz LAPIS has on Content Management and Automation in the media industry

Profuz LAPIS
“Future Trends in Content Management & Automation” – 24 September 2020, 12:00 (UTC)


For immediate release – 21 September 2020, Sofia, Bulgaria  Established systems integration specialist PBT EU is holding an exciting webinar on 24th September at 12:00 (UTC) titled “Future Trends in Content Management and Automation”, to outline the unique approach that the Profuz LAPIS technology brings to the industry and why it is considered an indispensable resource to help manage companies of all sizes. Attendees can find out what’s new in Profuz LAPIS such as support for new formats such as IMF, DPX, integration with STT engines and more.

The Profuz LAPIS system powerfully centralizes business management processes in organisations irrespective of size, ensuring quality and file-format compliance towards playout and broadcast.  It has been adopted by the likes of Canal + Myanmar and other media companies such as Jornal do Central, delivering noteworthy cost and time savings with an impressive track record of speeding up laborious daily procedures, so that media businesses can get down to concentrating on being creative, and not tied up in the complex day-to-day organisational details.

This dynamic webinar brings together AI, production and technology, led by CTO and managing partner of Profuz Digital, Kamen Ferdinandov, who has over 30 years of experience in the media and entertainment industry behind him. He has successfully designed and actively participated in the development of PlayBox products, SubtitleNEXT, NEXT-TT and Profuz LAPIS.

The live debate will be joined by PBT EU’s software engineer Boris Petrov who has over a decade R&D experience and is well-versed on the industry’s software brands. Together with Kamen, he will unpick how machine learning (ML) and artificial intelligence (AI) is already playing a major role in production and media management, and what lies ahead.


The discussion will delve into real-world examples of how Profuz LAPIS has made an impact, armed with extensive capabilities that include workflow creation and editing, supply chain management covering sales, financial, production and delivery areas and how complex media assets are handled.  Other areas that will be explored will be how Profuz LAPIS monitors data changes through live Search in real-time, manages external content without having to transfer to internal storage and its integration with ML and AI technologies for metadata extraction, speech to text, automatic translation and much more.


Profuz LAPIS’ remote capability has revealed itself as an extraordinary tool in what are extraordinary times, by also helping journalists streamline news. Another great example of how LAPIS is imperative in this current global health crisis is the fact that users can access the system remotely from home, therefore keeping the number of people working in the office to a minimum during the Covid pandemic.


“We are excited to have the opportunity to cover engaging, timely issues and challenges that our industry currently faces. Our free webinar provides media business owners and broadcasters with a chance to see how simple it is to apply the Profuz LAPIS platform within their current workflows. They will be able to gauge for themselves how advantageous Profuz LAPIS technology is in planning for upcoming programs and events, for example, through social media and so forth. We are looking forward to meeting everyone virtually to see how we can help.” CEO of PBT EU Ivanka Vassileva said.


To register for PBT EU’s FREE Profuz LAPIS September webinar visit pbteu.com/join-pbt-eu-webinar-season/

About Profuz LAPIS – Profuz LAPIS is a next-generation web-based management platform designed to create scalable customised modules that adapt to every type of complex business structure.  It efficiently facilitates the management, branding, and advertising side of media organisations by providing a well-organised central hub with which to manage and automate content production and distribution processes, not only via linear television, but also across various OTT platforms such as YouTube, websites and social media channels.  Visit www.profuzdigital.com


About PBT EU
PBTEU develops and provides performance-leading solutions and customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment.

PBTEU’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, teamwork, perseverance, openness, speed, high quality work, as well as dedicated support of its products, solutions and services, which include – PlayBox Technology Neo product suite, EXEcutor™ broadcast servers and software applications, advanced captioning and subtitling software platform SubtitleNEXT, as well as Profuz Digital’s powerful business process and information management system LAPIS designed to efficiently centralise processes and data all under one roof.

PBTEU collaborates with worldwide renowned technology partners across distribution and system integration projects. Headquartered in Sofia, Bulgaria with a global outreach including centres outside of the country where sales, support, manufacturing, and R&D operations take place. Visit www.pbteu.com




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