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Pebble Expands UAE Team to Build on Strong Position in the Middle East Market


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June 21, 2022

Pebble, the leading automation, content management, and integrated channel specialist, has today announced the expansion of its UAE team, adding further support and project implementation capacity in the region with three key appointments. Building on its strong position in the Middle East market, the regional team will benefit from the addition of proven skill sets and experience, enabling the business to build on its recent growth momentum.

The new appointments include the promotion of Ziad Sanbar to Regional Solutions Manager. An experienced Senior Engineer with a strong track record of success within Pebble and in the wider broadcast media industry, Ziad has been with Pebble in the UAE since 2011, when he joined as a customer support engineer.

Belkacem Hennane joins Pebble as Customer Fulfillment Engineer having spent the previous 12 years at Tassili Media Production, where most recently he served as Technical Operations Manager. A multi-skilled IT and operations manager with good all-around supervisory and technical expertise, he has also worked for organizations including Etisalat, LounaVision, and Big Numerique.

Christian Mesmar, a Product Trainer and Customer Fulfillment Engineer will relocate from Pebble in the UK to the UAE. Working at Pebble for nearly six years, he operates simultaneously as a trainer and projects engineer, delivering solutions for playout, ingest, and media management at several high-profile television networks and service providers such as AMC, SES, Al Jazeera, MBC, Fox, and various national broadcasters.

“Pebble has developed an enviable track record of success and growth in the Middle East and our solutions control more than 400 channels across 17 countries at around 70 sites across the region,” said Samir Isbaih, Pebble’s VP of Sales, Middle East and APAC.

“With new customers such as CNBC Arabia and many new generation Pebble Automation projects at Bahrain TV and Al-Sharqiyah (part of Sharjah Broadcasting authority) adding significant momentum to the business, building the team to demonstrate our continuous commitment to our customers in the region has been an important objective and we are delighted to welcome our new colleagues.”

Yucel Timur, Director of Operations at Pebble commented: “Expanding our presence in the Middle East with the arrival of, Belkacem and Christian based out of the UAE, and the promotion of Ziad into a senior role, is excellent news for our business and our customers in the region. Their expertise and experience will extend our capability to provide top-quality support as we continue to deliver innovation across the market, as well as demonstrating Pebble’s commitment to having a global team, closer to our customers.”

Left to right (going clockwise): Belkacem Hennane, Christian Mesmar, and Ziad Sanbar (bottom left-hand corner)

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