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Pebble grows market share in Middle East with CNBC Arabia


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May 17, 2022

Pebble, the leading automation, content management, and integrated channel specialist, is delighted to announce CNBC Arabia has selected a Pebble Automation and Integrated Channel solution to handle the playout of its 24-hour channel. Based in Dubai, CNBC Arabia broadcasts financial and business news in Arabic, providing in-depth and up-to-the-minute coverage of regional and international affairs on the Arab economy.

Working with channel partner Qvest and following a comprehensive demo – which was delivered onsite – as well as in-depth technical discussions outlining their specific requirements, Pebble provided a tailored solution to work cohesively with their current workflows, making efficiencies where necessary to streamline their operations. The solution, similar to those Pebble has already delivered for sister CNBC companies around the world, offers operational flexibility, a high level of redundancy, and best-of-breed graphics for complex live news items and breaking news specials.

“Our solutions control more than 400 channels across 17 countries at around 70 sites in the Middle East,” said Samir Isbaih, Pebble’s VP Sales, Middle East and APAC. “It is brilliant news that the successful partnership with Qvest has helped us to enhance this portfolio with CNBC Arabia, strengthening our market share in the region. Pebble has market-leading solutions that are flexible, robust, and secure. Together with Qvest, we were able to demonstrate this effectively with bespoke demonstrations and existing use cases, and we’re proud to have provided expert support for CNBC Arabia, helping them find a bespoke solution that suited their requirements. I am thrilled that they are the latest addition to our international customer base.”

Qvest General Manager, Ahmad Hadi Al Kayal commented: “We’re pleased that our partnership with Pebble has resulted in successfully designing a key project for such an established channel in the Middle East. Partnerships likes these are integral to efficiently serve the broadcast community here, and our combined expertise enables us to deploy excellent solutions which meet the operational workflow requirements at broadcasters such as CNBC Arabia.”

Director of Finance and HR at CNBC Arabia, Subimol George said: “We’re very happy with the Pebble solutions ordered. Both Pebble and Qvest were the expert partners we were looking for to transform our playout solutions.”

Shabbir Hussain, Director of Operations and Engineering added: “Pebble was a perfect fit for upgrading our playout solution. Their team carefully listened to all our existing operation workflows and new requirements and tailored the solution to cater to our needs. We were confident that Pebble was and is the right choice, knowing they have delivered many projects globally and at our sister CNBC channels.”

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