Pixel Power boosts its software solutions business

New product specialists join from broadcasters to enrich customer understanding

Cambridge, 7 October 2019: Underlining the importance of its solutions business, Pixel Power has added two new product specialists to the team. Tanya Schurawel and Toria Farrell both come direct from broadcasters, and will use their unique insights to help customers develop optimised solutions for automated production, graphics and playout.

Tanya Schurawel joins from Univision in the US, where she was most recently technical supervisor, animator and designer. With her strong technical and creative background, Tanya – who will be based in Florida– will engage with customers during the pre-sales period, ensuring their complex requirements are identified and satisfactorily met with Pixel Power’s virtualizable, modular systems.

Toria Farrell was previously a transmission controller at Red Bee Media/Ericsson. Toria began her career at the BBC as an EPG scheduler, and her career has seen her act as network director and playout director. Toria was a key member of the transmission launch team for the BT Sport launch in 2013, and became a senior playout director in 2015. She has worked within many client transmission areas from uktv and ITV to Channel 4, BT Sport and BBC World News. Based in the Pixel Power headquarters in Cambridge, she will work with customers to define software and virtualized playout solutions which enhance their businesses.

“As playout moves from large hardware installations to the almost infinite capabilities of software-defined, virtualizable solutions, broadcasters need to look at their operations and workflows afresh,” said James Gilbert, CEO of Pixel Power. “Vendors have an important role here, in translating a broadcaster’s business needs into innovative, practical and affordable technologies and workflows.

“Tanya and Toria, because of their extensive and current experience in broadcast and online transmission, are great assets in these discussions,” Gilbert added. “I’m delighted they have joined the Pixel Power team, helping us – and our customers – go from strength to strength.”

About Pixel Power, a Rohde & Schwarz Company
Pixel Power develops software-defined, virtualizable, solutions for broadcast playout, automation, master control, graphics & branding used in linear television channels, OTT and VOD. Our award-winning branding and promotions systems, graphics-enabled master control switchers and sophisticated switchable graphics production systems allow producers to deliver dynamic live and pre-recorded content for any SD, HD, 4k, mobile, online or interactive application.

Pixel Power has 30 years’ experience of engineering prowess and dedication to customer support that has made it the industry’s first choice in graphics, branding and playout. With more than 2500 installations worldwide, customers including market-leading broadcasters such as BBC, Ericsson, ITV, SWR, WDR, TV2 Norway, Danmarks Radio, TV5 Monde, CBC, Disney, Discovery, ESPN, ViaSat and Sky.

Recently acquired by Rohde & Schwarz GmbH, Pixel Power corporate headquarters are in Cambridge UK with regional offices in Grass Valley California and Dubai UAE.

Pixel Power can be contacted online at

Pixel Power Contact:
Name: Ciaran Doran
Title: Exec VP
Tel: +44 7775 581301

PR Contact:
Name: Jennie Marwick-Evans
Company: Manor Marketing
Tel: +44 7748 636171

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