Pixel Power drives news graphics at UTV Ireland

Ireland Live Chris Donoghue & Alison Comyn

Pixel Power drives news graphics at UTV Ireland

New channel goes on air with tight newsroom integration

19 January 2015: Pixel Power, the innovative supplier of broadcast graphics and automation solutions, is partnering with new channel UTV Ireland to supply technology to the newsroom. Journalists can create static and dynamic graphics sequences using Pixel Power LogoVision Clips, linked to the Avid production and scripting system.

UTV is the leading independent television station in Northern Ireland, where it is an extensive user of Pixel Power graphics products. Launched on 1st January 2015 UTV Ireland serves viewers in the Republic of Ireland. The channel is transmitted from Belfast, using Pixel Power BrandMaster graphics and control, with news broadcast live from a new-state-of-the-art newsroom in Dublin.

LogoVision is the highly cost-effective platform for graphics in a high pressure, automated environment. Using pre-built templates, the device populates news graphics, weather reports and more with information entered automatically or transferred from other systems. Alongside the flexible integration capabilities, it provides excellent quality thanks to its 10-bit HD downstream keyer, and high reliability through redundant power supplies and automated bypass.

“The Dublin newsroom was a standalone greenfield site for us, so we started with a blank sheet of paper for the equipment,” said Michael Corcoran, Director of Broadcast Technology and Operations.

“Having experience of Pixel Power products we were confident LogoVision would do exactly what we needed, including the integration with Avid.”

At UTV Ireland the Pixel Power LogoVision is linked to an Avid iNews preparation and playout system. An ActiveX plug-in for each workstation allows journalists to prepare graphics and link them directly to the story as well as use the WYSIWYG preview to check spelling, formatting and layout of template elements. For rundowns and playout the newsroom uses Avid iNews and Command, which automates programme production.

“Broadcast technology has to be smart today,” added James Gilbert, CEO of Pixel Power. “It is not just about creating great graphics – although that is not easy – but making it fit into a practical workflow that does what the people need. The new UTV Ireland operation is a fine example of a modern newsroom: slick automation allows the journalists to concentrate on what they do best. Pixel Power is delighted to be a part of it.”

UTV Ireland went on air on 1 January 2015.


Notes to editors:

About Pixel Power
Pixel Power provides innovative graphics production and integrated playout delivery systems for broadcasters, OB truck companies, playout facilities, post-production houses, venues and sports complexes. Our award-winning branding and promotions systems, graphics-enabled master control switchers, and sophisticated HD/SD switchable graphics production systems allow producers to deliver dynamic live and pre-recorded content for any SD, HD, 3D stereoscopic, mobile, online or interactive application.

For over 25 years Pixel Power’s engineering prowess and dedication to customer support have made it the industry’s first choice. Our customer base of over 2000 systems includes market leaders like Al Jazeera, BBC, CBC, Disney, Discovery, ESPN, Sky, Ericsson, VIASAT and WDR.

Headquartered in Cambridge, England, Pixel Power has a subsidiary located in Burbank, California and a Middle East office in Dubai, as well as a global network of carefully selected distributors trained to support any requirement.

Pixel Power can be contacted online at

Pixel Power contact:
Name: Elaine Bertram
Title: Marketing Manager
Tel: +44 1223 721 000

PR Contact:
Name: Jennie Evans
Company: Manor Marketing
Tel: +44 1635 44991

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