Pixotope Strengthens Commitment to Broadcast Market with Strategic Product Team Appointments

Oslo, Norway – January 18, 2023 – Pixotope, the leading software platform for end-to-end real-time virtual production solutions, is pleased to announce the expansion and fortification of its product team with the appointments of Gideon Ferber as senior director of motion and production graphics and Javier Reyes Gomez as product program manager. Both Gideon and Javier bring years of strategic broadcast product planning expertise from the virtual production and media and entertainment industry to the team. The appointments represent the commitment Pixotope has to developing broadcast solutions that meet the most immediate customer needs while leveraging the industry’s latest technology, like Unreal Engine 5.


“We couldn’t be more excited to welcome Gideon and Javier to the Pixotope team,” says David Dowling, Chief Revenue Officer at Pixotope. “Our solutions are only as brilliant as the people behind them, and Gideon and Javier are a natural fit. With their respective expertise in product planning for the broadcast market, we are extremely well-positioned to provide our customers with exacting solutions to easily create content that delights and inspires.”    


Possessing deep knowledge of the virtual production industry as a whole, Gideon will be responsible for ensuring that Pixotope broadcast solutions are accessible, easy-to-use, and fast to adopt. Before joining Pixotope, Gideon was the broadcast product director at disguise where he was instrumental in bringing XR productions into the studios of major broadcasters across the globe. Prior to disguise, Gideon was the director of marketing product management and business development for virtual solutions at Ross Video


“It’s an incredibly exciting time to be in the virtual production industry, especially where broadcast is concerned,” says Gideon. “By making virtual production available and accessible, Pixotope is giving the entire industry, from local news stations all the way up to international broadcasters, the tools needed to create compelling stories that capture audience attention. I look forward to collaborating with the team to deliver broadcast solutions and workflows that put our customers on the cutting edge of virtual production-based storytelling.” 


With extensive experience in the TV industry including product strategy as well as presales and technical expertise in contribution and distribution systems, Javier joins Pixotope to build and maintain customer relationships to obtain insights and feedback so that the product team can deliver relevant solutions that reflect today’s virtual production workflow challenges. In his previous role as head of contribution strategy at Appear, Javier was responsible for leading the product strategy and technical sales team for the contribution market.


With the appointments of Gideon and Javier to their respective positions, Pixotope continues its focus on investing in subject matter expertise. This focus ensures that Pixotope customers are equipped with the most powerful future-proof virtual production software solutions to easily achieve boundary-pushing immersive storytelling. The result is attention-grabbing original content that distinguishes them from the competition.


For more information on Pixotope broadcast solutions, please visit or feel free to get in touch with us


About Gideon Ferber

Gideon Ferber is the Senior Director of Motion and Production graphics for Pixotope. He delivers broadcast workflow solutions that are accessible, easy to use, and fast to adopt.

Before joining Pixotope, Gideon was the Broadcast Product Director at disguise. He has been instrumental in bringing XR productions into the studios of major broadcasters across the globe. Prior to his time with disguise, Gideon was the Director of Marketing Product Management and Business Development for Virtual Solutions at Ross Video. Gideon started his Broadcast career as a Product Manager and product specialist in Orad Hi-Tech systems (now part of Avid).


About Javier Reyes Gomez

Javier Reyes Gomez will work with the Product Development, Sales, Marketing and Customer Success teams to create the best possible solutions for Pixotope customers. Javier will develop the product roadmap, gathering ideas and feedback from the Pixotope network of industry experts and customers across the many disciplines of virtual production so that the teams can make informed decisions. 


About Pixotope

Dedication, Determination, Trust. Pixotope is at the forefront of democratizing virtual production and empowering content creators with accessible solutions for boundary-pushing immersive storytelling.

Having been proven on the most demanding live productions in the world, Pixotope offers media content owners and producers a reliable and sustainable Virtual Production Platform on which to build their media business.

Pixotope uniquely allows media creators to tell stories with the visual impact of high-end featured films in combination with the connected and scalable nature of online content and the immersive and social experience of video games.

With global 24/7 operations and a direct presence on four continents, Pixotope Technologies is on a mission to promote accessibility, ease of use, and customer success in Virtual Production for all media creators.


Press Contact

Chloe Larby 

(m) +44 7454 012045


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