NexC platform emerges as the ultimate answer to content management and distribution complexity
Planetcast Media Services, a global leader in broadcast technology and managed media services, is set to unveil its latest AI-driven, cloud-first innovations at NAB Show 2025 in Las Vegas April 5-9 (Booth #W3657). With media companies facing rising content processing and distribution complexity, cost pressures, and evolving audience expectations, Planetcast is enhancing its unified NexC platform – a single-window solution designed to simplify content workflows, boost efficiency, and maximize monetization opportunities.
“NAB Show is where the media industry’s future takes shape, and at Planetcast, we’re delivering the agility, intelligence, and cost-efficiency that broadcasters, streamers, content owners, and rightsholders need to thrive,” says Sanjay Duda, CEO of Planetcast Media Services. “From cloud-native playout and IP-based distribution to AI-powered content prep and metadata automation, our integrated solutions suite ensures seamless content management, delivery, and monetization across every platform and screen.”
At the heart of Planetcast’s NAB 2025 showcase is NexC, an end-to-end, cloud-first media content supply chain orchestration platform, integrating:
Content Supply Chain Management – from ingestion to archive for smooth processing
Hybrid Cloud Playout – flexible, scalable, and ultra-responsive for live and linear content
IP-Based Distribution – robust, software-defined delivery for live and on-demand content
Post-Production & Compliance Services – metadata enrichment, AI-powered content QC, subtitling, and localization
White-Label OTT & FAST Channel Solutions – unlocking new revenue streams for content owners.
“With NexC, broadcasters, studios, and streaming platforms can consolidate their workflows into one intelligent system, reducing costs, delays, and operational bottlenecks,” adds Venugopal Iyengar, COO Digital at Planetcast. “We give our customers a single point of access for their entire content journey, enabling them to cut through complexity and maximize the value of their assets.”
New innovations to be showcased at NAB Show 2025
Planetcast is constantly evolving its NexC solutions suite and will unveil the latest innovations on the show floor. The latest additions and enhancements include:
CloudX-Turbo: High-Performance Sports Playout – A specialized, ultra-responsive solution, CloudX-Turbo is optimized for:
Real-time content automation and ultra-low latency switching.
AI-driven highlights generation, enabling rapid post-game analysis and multi-platform distribution.
Dynamic ad insertion and sponsorship integration for maximum monetization.
AI-Driven Content Processing: Smarter Supply Chains – Planetcast’s AI-powered content supply chain automation now features:
Metadata extraction & content classification for improved searchability and discoverability.
Automated segmentation & tagging, accelerating content prep for multiple platforms.
Compliance & localization enhancements, ensuring adherence to cultural nuances and local broadcast regulations.
PlanetPost: Planetcast’s first ever collaboration with Postudio – Delivering a state-of-the-art, AI-driven postproduction facility
Brings together the flexibility of customisable workflows, with sophisticated edit suites, high precision colour grading and Dolby Atmos audio postproduction – all of which is AI-optimized
Operates off a cloud-native, collaborative platform that makes co-creation, collaboration and correction easy.
Managed services that add value for media companies
As media companies grapple with financial pressures and shifting audience behavior patterns, Planetcast has responded to growing demand for not just pioneering technology, but fully managed service models, by continually enhancing the advanced services layer in its offering. NexC’s full managed service capabilities will be showcased at NAB 2025.
“The reality is that, while media companies love great technology, they increasingly need tech tightly integrated with managed services to stay competitive,” said Mark Johns, EVP, Planetcast Media Services. “Our customers are choosing Planetcast over Software-as-a-Service-only providers because we don’t just sell – we operate it. The success of our service model in Asia and beyond demonstrates clearly that managed services can drive significant cost efficiencies.”
Planetcast invites broadcasters, studios, over-the-top (OTT) platforms, Free Ad-supported Streaming TV (FAST) channel operators and other content owners and rightsholders to Booth #W3657 at NAB Show 2025 for an exclusive look at how NexC and its latest innovations can revolutionize their media supply chain, distribution and monetization strategies.
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