PlayBox Neo to Showcase Broadcast Innovation to the LATAM Market
Empowering fast and reliable broadcast playout, PlayBox Neo’s latest advancements set new standards for streamlining workflow efficiency with award-winning technology
For Immediate Release – São Paulo, Brazil, 5 August 2025 – PlayBox Neo, the well-respected name in broadcast playout, is set to make waves at SET EXPO 2025 in Brazil again this year, co-exhibiting at CIS Group’s booth 34. PlayBox Neo will shine a spotlight on PlayBox Neo’s fully integrated channel branding and playout solutions that redefine workflow efficiency in broadcasting.
SET Expo is Latin America’s premier technology and innovation event for the broadcast and media industry located in São Paulo, Brazil, from 18 – 21 August 2025, attracting the region’s top professionals and innovators that are responsible for shaping the future of broadcast media.
PlayBox Neo is proud to team-up with long-standing technology partner, CIS Group on their stand to present to Brazil’s market, the latest in broadcast innovation, further strengthening their firm regional presence and collaboration. CIS Group is a leading distributor and digital media systems designer and integrator covering the Eastern US and Brazil.
CIS Group’s VP of Sales, Felipe Andrade noted, “Among the many companies that CIS Group hosts at SET EXPO, we warmly welcome the PlayBox Neo team as a significant player. PlayBox Neo’s expertise of agile broadcast workflows with the capacity to quickly adapt to new technologies, combined with our in-depth knowledge of the media markets, makes for a winning combination. Together, our companies and partners empower broadcasters, content owners, and digital platforms to seamlessly transition into the future of television.”
Following on from the award-winning PlayBox Neo Suite, which was well-received at CABSAT 2025, PlayBox Neo’s latest advancements will now make their LATAM premiere in São Paulo. The launch of PlayBox Neo Suite as the newest addition to the range of smart media innovations has drummed up noticeable attention already. PlayBox Neo Suite is an extensive suite of solutions that streamlines and enhances workflows of media organisations such as TV channels, satellite operators, content creators, and OTTs.
The “Channel in a Box” portfolio of products integrates seamlessly with the new PlayBox Neo Suite. Channel-in-a-Box is the complete turnkey broadcast television playout server solution designed for single-channel or multiple operations, providing all the essential facilities to sustain a channel on-air combining AirBox Neo playout automation, ListBox Neo scheduling, TitleBox Neo interactive CG and graphics, Ingest content ingest and Media Gateway live delivery. Cloud2TV is based on the concept of virtual channel playout and is solely software centric.
SET EXPO attendees can expect firsthand experience of the next generation of PlayBox Neo broadcast solutions that offer remarkable speed, flexibility, reliability and scalability – designed to support a variety of broadcasting environments.
PlayBox Neo’s platforms are modular in design, allowing for further expansion from a single terrestrial, satellite or online channel right through to global network transmission over multiple time zones. From television stations to major broadcast networks, PlayBox Neo’s latest solutions empower teams with rivaled performance and workflow efficiency, backed by powerful security features.
One of the must-see features to see at SET EXPO is how PlayBox Neo’s solutions support every conceivable level of scheduled-based automation, up to and including non-stop playout. In addition, playlist adjustments and live news are easily accommodated owing to highly stability and reliability. The booth demonstrations will highlight the products’ ability to manage high-resolution media, reinforcing PlayBox Neo’s commitment to pushing the boundaries of what is possible.
“Our goal has always been to provide media industry professionals with the best technology they need to succeed and excel in their businesses. As part of our ongoing commitment to the South American market, PlayBox Neo is proud to have a visibly strong presence this year in Brazil at SET EXPO which is Latin America’s major media technology event. As our valued long-term technology partner, it is great to be based on CIS Group’s booth.” PlayBox Neo Founder and CEO Pavlin Rahnev said.
“The game-changing advancements we deliver demonstrate our dedication to helping our customers to stay ahead with forward-thinking workflows that bring even better value. We welcome visitors to the show to connect with our regional team and technical experts to discover how we can elevate their workflows with PlayBox Neo and CIS Group’s latest innovations designed for broadcast playout excellence.”
Visitors to SET EXPO 2025 are encouraged to stop by PlayBox Neo’s kiosk on the CIS Group booth 34 for live demonstrations and an exclusive look at the future of media workflows.
PlayBox Neo company representatives at the event will include CEO Pavlin Rahnev and Broadcast Engineer Plamen Chardakliev.
For more information about PlayBox Neo products in action at SET EXPO 2025, please visit playboxneo.com/events/playbox-neo-set-expo-2025 to get in touch, or book a meeting with us at the show by contacting playboxneo.com/book-meeting
About CIS Group – Since 1988, CIS Group has been a Media Technology solutions provider & systems integrator with core competencies across the professional services spectrum. Over the years our scope has evolved to include Consulting & Workflow Design, Integration, Full System Commissioning & Installation, Technical & Operational Training, Maintenance & Support, DevOps, and Managed Services. Focused exclusively on the Media Tech space, CIS has delivered countless solutions aimed at a variety of use cases throughout the Content Supply Chain – including live production, post-production, archiving, and distribution. In relying on CIS’s expertise, our clients have been able to outsource a lot of their technical challenges and focus their energy and resources on how the technology we implement ultimately delivers business value and creative value to their organizations. Enabling our customers to achieve their desired business goals and operational goals by effectively implementing our solutions is what we mean when we say that customer success is in our DNA.
About SET EXPO Brazil – SET EXPO is the largest media and entertainment technology and business event in Latin America. For further information, visit set.org.br/events/setexpo/overview?lang=en
About PlayBox Neo – Building on 25 years of successful innovation, PlayBox Neo Ltd. is advancing its role in the multi-platform future of broadcasting. Having pioneered the development of high-efficiency server-based and cloud-based playout, we are fully geared for today’s world in which broadcasting is expanding to support every scale and type of one-to-many communication. PlayBox Neo products and solutions power over 20,000 playout and branding channels worldwide. Fully scalable, modular, open and available on as hardware or as a service, PlayBox Neo solutions are customer-oriented, easy to commission, logical to operate and highly robust. PlayBox Neo Suite is a professional media platform that enables centralized control, monitoring and administration of a multimedia workflow. PlayBox Neo Suite is a multi-user, multi-server environment that offers an enhanced user experience in a highly cost-effective package. Our server-centric product series is based on the PlayBox Neo Channel-in-a-Box system (AirBox Neo, TitleBox Neo, Ingest and Media Gateway). This turnkey solution integrates seamlessly with PlayBox Neo Suite to optimize your investment and enable a unified interface for future updates. Available for all PlayBox Neo systems, the optional ASM&TS (Annual Software Maintenance & Technical Support) subscription offers extended 24/7 support and software upgrades, ensuring maximum operational reliability and future-proofing. With its commercial headquarters in Europe, PlayBox Neo has offices in the USA (PlayBox Neo LLC), Singapore (PlayBox Neo Asia Pacific), India (PlayBox Neo India), and the UK. www.playboxneo.com
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