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ProMAX Expands Platform Functionality for Adobe Creative Cloud

Panel and Proxy Offloading in Adobe Premiere Pro CC paired with Render Offloading in After Effects CC gives video teams the ability to maintain workstation performance and be more productive

ProMAX Systems, a world leader in integrated workflow technology for creative media organizations, announced new integrations to help accelerate production workflows for Adobe® Creative Cloud® users.

The ProMAX integration includes two major feature sets for Adobe Premiere® Pro CC and Adobe After Effects® CC, key tools within Adobe Creative Cloud. The Platform panel for Adobe Premiere Pro CC gives users the ability to directly access their files from within the Premiere Pro user interface. Editors can search, filter and immediately access all of their media (even offline archived files) without leaving the application. ProMAX has also created a feature that will greatly increase editing efficiency through the offloading and centralization of proxies.

Utilizing the Platform transcoding engine, users can generate proxies quickly without using any local workstation resources, resulting in full access to high-res footage and proxies for the entire team. Additionally, the updated integration includes render offloading for After Effects CC. Users can utilize platform storage to offload rendering which frees up workstation resources and maximizes performance, even for lengthy projects.

“We continue to see increasing time pressure for all of our customers, who are pushed to put out better content than ever, faster than ever.  Adobe has done a great job of working with vendors like ProMAX to create integrations that give professional teams a competitive advantage when using our tools together,” Nathaniel Cooper, COO for ProMAX Systems.

“Adobe Premiere Pro CC gives editors a robust platform for creative and efficient video production,” said Sue Skidmore, head of partner relation for Adobe professional video. “ProMAX Platform’s panel enhances the user experience by giving direct access to network storage and the ability to offload renders which then improves workstation performance.”


About ProMAX Systems
ProMAX is the world leader in integrated workflow technology for creative media organizations. For over 20 years, we’ve built a worldwide client base of tens of thousands of customers, helping them find the most efficient, cost effective and reliable solutions to solve their production challenges with our range of workflow servers, workstations and archiving technology. From ingest to edit, from playout to archive, we’ve evolved our thinking to focus on the real needs of our customers – bringing everything they need together in a truly integrated solution. Whether they are creatives working in Film/TV, broadcast, post production, education, government, corporate or other industries, our customers trust ProMAX to be at the heart of their creative process. Visit www.promax.com for more information.

Contributing Editor at Broadcast Beat/AV Beat
Curtis Chan is President and CEO/Founder and Managing Partner of two high technology Brand Marketing and Public Relations companies, CHAN & ASSOCIATES and COGNITIVE IMPACT, whose clients range from the Global Fortune 500 to venture capital funded startups.

His agencies’ services, for over a quarter century, have helped garner early stage and growth companies significant brand exposure, resulting in either acquisition or IPO, with a total valuation of over $2.5 Billion.

Mr. Chan is a serial entrepreneur, philanthropist, author, mentor and angel investor. He played key executive roles early on in helping to pioneer and usher in both professional digital audio and digital video technologies for the recording, broadcast, cinematic and post production industries. He also played key executive roles in helping to develop and market data storage technologies. His expansive background spans four decades in ever increasing executive roles in operations, business development, engineering and sales/marketing in the information technology, media & entertainment, storage and networking, and other related high technology industries.

He is an active mentor and senior advisor to many established and VC backed start-up companies and incubators, a market/technology analyst, and has over three decades of experience in brand development, management consulting, company turnarounds, creative advertising and public relations.

A graduate of California Polytechnic State University (Cal Poly), San Luis Obispo; Mr. Chan recently ended his 14th year as Vice President for the Fullerton College Foundation; 22nd year as an Entrepreneur-in-Residence and mentor for the Small Business Institute at California State University Fullerton and incubators. Additionally, he is a volunteer member of DECA (Delta Epsilon Chi and Distributive Education Clubs of America); an advisor to the College of Engineering's Global Waste Research Institute, Cal Poly, San Luis Obispo and a member of the President’s Green and Gold Society; and advisory council member to Pepperdine University's Most Fundable Companies program. Passionate about hospice care, he was the past Board President for the Healing Hearts Association; and is a regularly featured speaker at many MBA and Doctorate level lectures around the country. He has presented and published over 30 papers worldwide, is a book co-author, an Editorial Board Member for the Society of Motion Picture and Television Engineers, past Senior Editor for Broadcast Beat and AV Beat Magazines, Computer Technology Review, and is a regularly featured Contributing Editor to many US and international trade publications for over 35 years.

View Cognitive Impact services at www.cognitiveimpact.com. Curtis can be reached at [email protected]; Office: (714) 620-4993
Curtis Chan
Broadcast Beat - Production Industry Resource