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PTZOptics and Midwich Group Expand Distribution Partnership

Partnership with leading global audio visual (AV) distributor Midwich Group expands into the UK and Ireland

PTZOptics, leading manufacturer of affordable broadcast-quality robotic cameras, today announces an extension to their distribution partnership with the Midwich Group into the UK and Ireland. Midwich (UK) and Square One (Ireland) will offer the full range of PTZOptics products, including those from sister brands HuddleCamHD and TallyLights, starting April 1, 2022.

This partnership expands PTZOptics’s relationship with the Midwich Group, the global distributor of AV products that includes Midwich, Square One, and Starin, a current distribution partner for PTZOptics in North America.

“It’s been amazing to see, in less than a decade, the growth of PTZOptics into a truly international brand,” says Will Golde, Director of Channel Development for PTZOptics. “Midwich Group is the ideal partner to help bring PTZOptics into new markets in the UK and Ireland. With their deep understanding of customer needs in the broadcast space, technical savvy, and customer support capacity, they are uniquely equipped to help dealers achieve project success with our product line.”

Midwich and Square One will now offer customers access to PTZOptics’s award-winning lineup of affordable cameras and accessories, including robotic PTZ cameras; stationary Z-Cams, ePTZ cameras, and livestreaming webcams; autoframing and autotracking cameras for videoconferencing, lecture capture, and live events capture; camera control joysticks; and tally light on-air indicator systems for multicamera shoots. All products offer a wide range of distribution and control options, ranging from SDI to NDI®|HX.

Global demand for video capture and livestreaming capabilities continues to increase across markets. The Midwich Group’s reach across the UK, Ireland, European, and Asia-Pacific regions will allow PTZOptics to scale access to their products to meet this need, with local customer consulting and support provided by the Midwich Group’s 1000+ person team of professionals.

“We’ve watched recognition of the PTZOptics brand and demand for their products surge over the course of their partnership with Starin in North America, especially in recent years with the expansion of IP and NDI® capabilities across their product lines,” says Ross Floyd, Divisional Director at Midwich. “We are confident we can replicate that success in the UK and Ireland.”

Learn more about the PTZOptics family of brands at ptzoptics.com, or contact the Midwich Group team to learn more about incorporating these products into projects in the UK and Ireland.

About PTZOptics

PTZOptics is a manufacturer of robotic pan, tilt, zoom camera solutions for a variety of broadcast applications, including both video production and live streaming. Established in 2014, PTZOptics disrupted the professional audiovisual industry when a group of engineers from a highly respected systems integration firm created the first in a portfolio of cameras that was a part of their vision to create an innovative solution for the complex needs of broadcast landscapes. Headquartered in Downingtown, Pa., the start-up quickly eclipsed some of the biggest brands in the growing PTZ camera category. With global distribution in more than 50 countries, PTZOptics has produced industry leading resources, including the StreamGeeks livestream series. PTZOptics is the sister-company to HuddleCamHD, manufacturers of professional video conferencing cameras. Learn more at www.PTZOptics.com.

About Midwich Group

Midwich is a specialist AV distributor to the trade market, with operations in the UK and Ireland, EMEA, Asia Pacific and North America. The Group’s long-standing relationships with over 600 vendors, including blue-chip organisations, support a comprehensive product portfolio across major audio visual categories such as large format displays, projectors, digital signage and professional audio. The Group operates as the sole or largest in-country distributor for a number of its vendors in their respective product sets.

The Directors attribute this position to the Group’s technical expertise, extensive product knowledge and strong customer service offering built up over a number of years. The Group has a large and diverse base of over 20,000 customers, most of which are professional AV integrators and IT resellers serving sectors such as corporate, education, retail, residential and hospitality. Although the Group does not sell directly to end users, it believes that the majority of its products are used by commercial and educational establishments rather than consumers.

Initially a UK only distributor, the Group now has around 1,000 employees across the UK and Ireland, Continental Europe, Asia Pacific and North America. A core component of the Group’s growth strategy is further expansion of its international operations and footprint into strategically targeted jurisdictions.

For further information, please visit www.midwichgroupplc.com.

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