Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built for public media stations. The partnership combines PMM’s more than 10 years of experience operating master control services for public television with LTN’s purpose-built, multicast IP network for real-time video trusted by major commercial broadcasters worldwide.
PMM Cloud was developed to help stations address growing financial pressures, aging broadcast infrastructure, and limited engineering resources—without compromising reliability, local control, or on-air quality. Delivered through a cloud-first architecture on the LTN Network, PMM Cloud offers 99.9% reliability, predictable pricing, and a dramatically reduced on-premises hardware footprint.
“Selecting the right technology partner was critical, and we went through a rigorous RFP process to ensure PMM Cloud would meet the real-world needs of public media stations,” said Marc Hand, CEO of Public Media Management. “LTN gives us the broadcast-proven infrastructure to offer stations the flexibility to run hands-off day-to-day operations or maintain full control over their schedules and workflows—while still benefiting from cloud-based agility and expert Network Operations Center staff, with live support available 24/7/365 for monitoring and oversight.”
LTN’s fully managed IP video transport network is designed exclusively for the demands of live broadcast, delivering nearly 8,000 channels and millions of live events annually for major broadcast networks, sports leagues, and digital publishers. With active services across every US TV market, LTN’s technology is widely used for 24/7 channel origination, live event distribution, FAST channel delivery, and network scheduling—bringing SLA-backed reliability, <200ms latency, security, and performance to mission-critical broadcast operations. Through this partnership, PMM Cloud leverages the same proven infrastructure used across the commercial broadcast industry, thoughtfully tailored to the unique operational and mission-driven needs of public media.
PMM Cloud integrates across core broadcast operations, including scheduling, traffic, optimization, and reliable linear channel playback, while preserving stations’ ability to insert local content and take control for live programming when needed. Designed for operational simplicity, the platform allows routine programming to run seamlessly while ensuring expert support is always available.
The solution also enables a new generation of capabilities for public media, including digital streaming management, video-on-demand workflows, advanced graphics and branding, and readiness for emerging technologies such as ATSC 3.0—all while maintaining local identity and editorial control.
“With increasing financial pressure across the public media system, delivering reliable and affordable transport and master control solutions has never been more important,” said Rick Young, SVP, Head of Global Products of LTN. “LTN is proud to partner with PMM to bring broadcast-proven, cloud-based technology to public media stations—helping them reduce costs, modernize operations, and continue to serve their communities. We look forward to supporting public media stations as they adapt, remain resilient, and thrive.”
PMM Cloud is offered as a fully managed service with transparent, predictable pricing and no required capital investment in traditional master control hardware. A single on-site gateway provides secure, bi-directional connectivity, while PMM’s Network Operations Center delivers continuous monitoring, operational support, and oversight.
With the launch of PMM Cloud, PMM enhances its master control services by adding a cloud-based solution alongside PMM Classic, providing public media stations with greater flexibility and choice as they plan for the future.
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