QYOU Media, the world’s leading curator of premium ‘best-of-web’ video for multiscreen distribution, today announces its linear channel will be available as part of Youfone’s programming line-up on its recently launched OTT service, YoufoneTV. The QYOU’s content will be rolled out to Youfone’s 170,000 mobile subscribers as it looks to engage millennial audiences with the best of short form video through its multiscreen offering.
Youfone is a rapidly growing sim-only provider in the Netherlands, targeting millennials who do not want to be tied into long contracts, preferring to use the device of their choice. To extend its reach among this audience, Youfone launched a new digital OTT service called YoufoneTV last year. The service is targeted at the 18-39 demographic and offers freedom to choose how they watch the highest quality TV. Youfone selected QYOU’s expertly curated ‘best-of-the-web’ channel to meet the tastes of consumers raised on a diet of short form video and viral media.
Tim Seegers, Content Manager, Youfone TV commented: “Millennials are on the move all the time and comfortable with using a range of devices. YoufoneTV is therefore designed for a highly mobile audience with a multiscreen offering that suits their lifestyles. For Youfone to be successful we need to feature entertainment that reflects the tastes and interests of our younger customers – QYOU’s channel helps us do exactly that.”
The new distribution agreement shows the growing momentum of online video content in the Netherlands.
Curt Marvis, CEO and Co-Founder, QYOU Media says: “There is no doubt that the Netherlands is leading the world when it comes to evolving content strategies that meet the needs of millennial audiences. This is shown clearly by the fact this is our fifth agreement in the country in the last two years. We’re really excited to work with Youfone to introduce more Dutch viewers to the never-dull, always-entertaining world of QYOU”.